BUS 235 Introduction to Marketing

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1.Super Bowl commercials cost millions of dollars (as an example, companies paid an average of $2.6 million for 30 seconds of airtime in Super Bowl XLIV for the chance to reach a projected audience of 90 million viewers worldwide). View the latest Super Bowl ads. Identify which ad you believe was the most effective for domestic and international markets and why. 

 

2.Visit the American Marketing Association, AMA, website and review the statement of ethics. Identify two companies that you believe integrate corporate social marketing in their overall strategic marketing plan. Provide examples.

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