Consumer Behavior IP: 3

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Social class is a status hierarchy categorized by esteem or prestige acquired from economic success and accumulation of wealth. The four common social classes are upper, middle, working, and lower class. Consider the effects of social class, family structure, cultural background, group identification, and other social factors on your consumer behavior.

Document your demographic and psychographic profile. Use the Zip Code Finder to explore how your profile matches up with your social class. Click on the Zip Code Finder, and enter your zip code. Examine the population segments, and analyze your fit. Name the segment that fits your profile and social class. Note that there are 3 categories on the left-hand side, and you can browse through all 3 in trying to find the most appropriate profile.

Write a document of 500–600 words detailing your demographic and psychographic profile and your social class. Click here to see an example profile. mY ZIP CODE IS 27526

Be sure to include the following:

  • Give your profile a name. This can be either one that you make up or one of the descriptor ideas from the site.
  • Add a conclusion that explains why your profile is important to marketing professionals, brands, and companies.
  • Were you surprised by your research and findings?

Reference

Nielsen. (n.d.). Zip code look-up. Retrieved from http://www.claritas.com/MyBestSegments/Default.jsp?ID=20&menuOption=ziplookup&pageName=ZIP%2BCode%2BLookup

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