MGMT315 Marketing Campaign
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Assignment Instructions
Over the past
4 weeks, we have discussed many forms of communication. Last week, we specifically looked at visuals and the best way to make use of them. We are, once again, going to focus this information on a specific area…Marketing. Following, you will find links to several journal articles. Please read all of them to give you a good idea of what you need to do to come up with a good marketing campaign. I would like you to create a fictional company and come up with a marketing campaign to brand that company. Make sure that you give me some background as to what the company sells and who you are trying to reach, your campaign should target that audience. Think of this as a pitch to the customer as to how you would like to brand their and why. I do not expect you to create an all-inclusive campaign, you just need to be able to clearly express your ideas to your client. You will want to include some research to show your client that you have looked into their company as well as the market that they intend to sell. Please attach your paper as a Word document to this assignment.
Sandhya, R., & Girija, P.P. (2011). Tata Tea’s Jaago Re! Campaign: The Social-Cause Marketing Initiatives and Long-Term
Branding Initiatives. IUP Journal of Brand Management, 8(2), 31-60.
Fairy Liquid Case Study: Using Evocative Marketing Techniques to Boost Product Sales. (2011). Datamonitor, 1-14.
Old El Paso Case Study:Addressing the Connectivity Trend with the Meal Kit Concept.(2010). Datamonitor, 1-12.
Vaseline Case Study: Creating Stand Out Appeal in the Body Skincare Market, (2010). Datamonitor, 1-16.
Paper must include:
Cover Page
3-5 pages content
Reference Page –
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