Identify what resource and competences IKEA is having in each activities

/in /by

Environment scan [PEST analysis about the general environment to illustrate opportunities and threats]

2. Resource and competences analysis of IKEA

• Tangible and intangible resources of IKEA
• Unique resources and core competences of IKEA
• Dynamic Capabilities of IKEA to cope with the dynamic international environment
• How the strategic capabilities help the focal firm to gain competitive advantages

3. Value Chain analysis

• Identify what resource and competences IKEA is having in each activities
• Diagnose in which activities IKEA is making or losing value
• Form a strategy to deal with the resource gap

4. Porter’s generic strategy

• Identify which strategy IKEA is currently adopting
• Analysis the factors which enable IKEA to implement the selected strategy

Weight
Introduction, conclusion and referencing 15%
Environment scan 10%
Resource and competences analysis of IKEA 30%
Value Chain analysis 25%
Porter’s generic strategy 20%
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