Disruptive Technology and The Strategic Plan
MKT 515 WEEK 10 DISCUSSION
“Disruptive Technology and The Strategic Plan” Please respond to the following:
Go to McKinsey & Companys Website and watch Michael Cuis video on disruptive technologies (11 min 38 s), located here. Then, download the Marketing Plan Template located here. With the fast-paced change of technology and its affect on consumer markets, select the piece of the Marketing Plan you believe to be the best way to plan ahead for change.
Recommend two (2) strategies that companies could put in place to help the emerging markets make the most of these technological advancements. Provide support for your response by citing at least one (1) current news article.
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