case study 868

case analysis for The Globalization of the NFL

A. Situational Assessment / Environmental Scan – the broad view

look at: CREST(N)

Competitive Landscape – Is it a competitive industry? Who are primary competitors? What are they doing?

Regulatory – Three levels of government – who are they? what can they do to change your business environment?

Economic Factors – how is the economy doing?

Social Trends – what’s happening? what’s changing?

Technological factors- that would affect our business

Natural Factors- how does the environment enter into this?

AND/OR: Porter’s Five Forces:

Competition in the industry;

Potential of new entrants into the industry;

Power of suppliers;

Power of customers;

Threat of substitute products.

B. SWOT Analysis

Strengths / Weaknesses – internal assessment

Opportunities / Threats – external assessment

C. Problem Statement

What is the primary problem in the case?

Make sure you understand the difference between the actual problem and symptoms of it

D. Alternatives

List 4-5 – what can be done?

E Criteria/evaluation

What will you use to measure each alternative?

(eg staff turnover? Staff motivation? profit? market share? survival?)

F Analysis of the Alternatives

What would be the pros and cons of each?

How does each measure up against the criteria?

G. Recommendation

Which alternative would you recommend?

H. Action Plan

Who? What ? When? Where ? Why? How?

I. Contingency Plan

Briefly – in case your first plan of action isn’t quite working?