assignment 3 77
Please review lesson on “Customer Relationship Developmental Stages” and review how to write an essay.
Video http://youtu.be/Ae3EVQdjeGY
Presentation slides https://docs.google.com/presentation/d/1vMUd88t-ZAZGys1buPxZSNOoUL-hzoX5BhxqS8XSJno/edit?usp=sharing
Based on my book https://docs.google.com/file/d/0B5hAidGqjpfnMjZHbWVOalpmcEU/edit?usp=sharing
Review how to write an essay:
- Video on how to write an essay outline https://www.youtube.com/watch?v=lXWMPbfKtUI
- How to write an essay with an outline template provided http://www.tacoma.uw.edu/sites/default/files/global/documents/library/essay_outline_worksheet.pdf
- Ways of starting an essay with a hook https://docs.google.com/document/d/1s5SVjJhiXklx7RzjpDMlEgeFp0v6UtvK8n8I4MQku60/edit
Directions:
Please discuss the topic of customer relationship management (CRM) stages from the presentation shared in a 5-paragraph essay.
Be sure to include why using CRM well is important and what the stages (p.22, 24-26) are. Explain how understanding the customer’s emotional stage and status is a key component to CRM.
Please include 5 cited facts and a 5+ references list.
Rubric:
- Please discuss the topic of customer relationship management (CRM) stages in a 5-paragraph essay based on the presentation.
- Be sure to include why using CRM well is important and what the stages are.
- Explain how understanding the customer’s emotional stage and status is a key component to CRM.
- Please include 5 cited facts.
- 5+ references list.
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