marketing strategy 28

Please read the source which I attached below in order to answer this 3 questions.

Source is photo order from 1 to 10.

PLEASE DON’T TAKE ANY INFORMATION FROM OUTSOURCES.

Please ask me if you have any questions. Thanks you!

Topic:

Case 2 Consumers Take a Shine to Apple, Inc.*

1, How has Apple developed extreme loyalty among consumers that has resulted in an almost cult-like following?

2, Describe the role of Apple stores as an important part of its marketing strategy.

3, What will Apple need to do to maintain product innovation and customer loyalty?