Discussion Points

From your book in Chapter 5, review the text and the Google Analytics Figures (graphics) regarding AdWords. Read the article here: http://searchengineland.com/fishing-success-use-adwords-land-big-one-b2b-company-251714

Formulate your opinions and answer the following questions:

Is there a right way and a wrong way to use AdWords? What would you recommend to the business that you are working with to correctly implement this? No one wants to go down a rabbit hole without proper financial return. How can you ensure an appropriate return?

IMPORTANT NOTE AUDIO FILE NEEDED FOR THIS FORUM: As a class, discuss and answer the above questions in an audio format. This means you will post an audio recording of your initial main post to forum in an MP3 or WAV format. You may additionally, post a one page PowerPoint Slide with audio if you like, as an alternative. Please plan ahead for this forum. Your replies to other classmates will be in text format.

Please No Plagiarism

Please use APA formatting and in text cititation

300 word minimum

 

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