which media platform is best for achieving and more question on the brief
Q1- Name and describe the information sources media planners use in developing a media plan? (500 words max)
Q2. Which Media platform is best for achieving- (answer either a or b)
- Call to action
OR
- Loyalty
Explain why, and support with real world examples. (500 words max)
Q3- Pick a brand of your choice from any product category. (Answer any 2 questions of the following)
- For your chosen brand, explain the purchase cycle and when it might be good for marketers to advertise for this brand.
- Explain how economic, social, political and technological factors affect sales trends of your chosen brand?
- For your selected brand, list its major competitor and identify how it tries to position itself differently in the
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