Please refer to the attached Introduction file

Lab 3: Utilize a web analytics dashboard to analyse patterns of web traffic behavior

Lab 4: Develop a content strategy using social media writing techniques to repurpose and reposition content to achieve a desired impact (Web-trends on Facebook)

Lab 5: Demonstrate the Ethical Use of appropriate social media and understand the ethical tensions of collecting data from users.

Final Assignment:

create a social media campaign targeted to a desired audience for an organization. In doing so, you have to identify the target audience(s), appropriate channels and platforms, and formulate a content strategy and schedule.

Track preliminary results using a web analytics tool, and report findings and recommend actionable conclusions (as with Lab 3).

E-Book:

https://books.google.com/books?id=Y2ZiAwAAQBAJ&pg=PT352&lpg=PT352&dq=social+customer+experience+dave+evans+pdf&source=bl&ots=PYsd4pfJNI&sig=_ALsqloYyUETcUfoFnzMau9bIa0&hl=en&sa=X&ved=0ahUKEwjm_N7LlcXTAhXErFQKHclLDGUQ6AEIOzAF#v=onepage&q=social%20customer%20experience%20dave%20evans%20pdf&f=false

Note:

References must be utilized preferably Harvard Business review (Cited text and quotes and Harvard referencing system must be used for any reference utilized).

 

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