Final Project: Comprehensive Health Care Organization Communication and Marketing Plan Completion
Part One: (See Attached Document, this has already been completed, just needs to be pieced together in final report) In the role of a health care manager, for the final project you will develop and write a comprehensive marketing and communication plan for your fictitious health care organization. The final project will be divided into four parts:1.Health Care Organization Profile (Due Module 2)2.Communication Plan3.Marketing Plan4.Community Collaboration PlanStart here —For Part 2 of the final project, you are to develop communication strategies and write a communication plan for your health care organization.Part 2, the Communication Plan should include the following components:1. Types of internal and external communication networks2. Stakeholder analysis3. Media methods4. Tag lines, logos, photos, etc.5. Letterhead, newsletters, etc.For Part 3 of the final project, you are to conduct a market analysis for your health care organization and develop a marketing plan. The market analysis should address the following:1. External environmental analysis2. Internal environmental analysis3. Strategic choice and strategic goals4. SWOT analysis5. How will marketing initiatives involve cross-functional team members?6. How and when will marketing strategies be evaluated?For Part 4 of the final project, you are to develop a community outreach plan for your health care organization. The community outreach plan should answer the following questions:1. What methods will be used to engage the attention of and involve community members in the accomplishment of your organizations goals?2. How will community diversity issues be addressed?This assignment uses a grading rubric. Instructors will be using the rubric to grade the assignment; therefore, students should review the rubric prior to beginning the assignment to become familiar with the assignment criteria and expectations for successful completion of the assignment.Word Count:Approximately 1200 words for Part 2 and 3, then part 4: 600 words. 3000 words total in Approximate for part two as Part one is already completed with the attached work thatll be added.
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