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1.
Now on to part three. And now that you have conducted a cultural review along with developing some marketing strategies for entrance into the country, it is now time to start the next part of the project , which continues from Project Part 2. While using the same company of choice (SAS) that is proposing an expansion opportunity oversea(China), conduct a strategic audit on the following areas:
- Internal environment
- External environment
- Strengths
- Problem analysis
- Recommendations and implementation costs
- Evaluation and Control Processes
- Please submit a two page document using 12-point font in APA format. In this paper please provide a title sheet and at least 2 references. Only one reference may be found on the internet. The other references must be found using the links provide below:
2.
Please answer the following:
- Please explain, does Outback Steakhouse have any substantial impacts for their growth expansion plans?
- Please identify Outback Steakhouse’s performance surrounding these key issues:
- Restaurant expansion
- Operating efficiency
- Growth strategy
- Customer retention
- Cultural Considerations
- Restaurant sales
- Competition
- Use the written case analysis format to present findings from the case analysis. The case analysis should :
- Include the following 5 sections:
- Executive Summary
- Statement of the Problem
- Causes of the Problem
- Decision Criteria and Alternative SolutionsRecommended Solution, Implementation and Justification
- Be double spaced and the pages should be numbered
- Have 1 inch margins – top bottom left and right
- Use 12 point font size
- Be free of spelling errors
- Please submit a two page document using 12-point font in APA format. In this paper please provide a title sheet and at least 3 references (current journals, magazines, articles and newspapers, all of which should reflect current management thought or practices with respect to the issues identified.)
- Present the executive summary on the first page of the assignment.
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