After viewing Art and Copy, choose one of the mentioned advertising

After viewing Art and Copy, choose one of the mentioned advertising campaigns, Braniff or Got Milk, and discuss why the campaign just worked. How did it change consumer’s behavior and perception of the product. Also, discuss how either of these campaigns were so different than those of the past or their competition. Please ensure you discuss how the 4Ps of marketing were used in the campaigns (product, price, place and promotion.Link is supplied just in case you cannot access embedded video.https://vimeo.com/82802773 (Links to an external site.)Links to an external site.Paper should be two pages in length, APA format, cover page and reference page.


 

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