any company except amazon since topic has been taken preferably either costco or ebay

/in /by

  1. How companies use digital and social media to effectively communicate ideas, information, arguments, and messages to achieve a specific goal.
  2. How digital media has transformed the communication of idea, information, and arguments in society.
    You are required to complete ALL THREE SECTIONS of this project (Sections 1, 2, and 3).
    SECTION 1: COMPANY INFORMATION
    Provide the following information about the company you select:
    Item 1:     What is the name of the company?
    Item 2: What year was the company established?
    Item 3: What is the company’s goal or mission?
    Item 4: What products and services does the company offer or provide?
    Item 5: Provide the company website address (URL).
    Item 6: How many employees does the company employ?
    Item 7: Where is the company’s headquarters located?
    Item 8: What are the company’s most recent earnings?
    Source is important

    SECTION 2: DIGITAL AND SOCIAL MEDIA USE
    how does the company use Digital and Social Media to communicate with their customers?

    Item 1: List all of the digital and social media platforms the company uses to communicate with customers (including websites, YouTube, e-books, e-mail and various forms of social media such as Facebook, Twitter, Pinterest, Snapchat, Instagram, and blogs).
    Item 2: Describe how the company uses each digital and social media listed in Item 1 above to achieve their goals or mission.
    source is important

    SECTION 3: ANALYSIS
    Provide an example of how the company uses digital and or social media to accomplish an objective (e.g. to address a serious public relations issue, promote a cause, market a product, achieve strategic advantage by using Big Data, or promote an event).
    Item 1: Describe the situation or example in detail.
    Item 2: How successful was the company in accomplishing the objective? Support your answer.
    Item 3: List one thing the company could have done better to accomplish their objective.
    Item 4: If you decide to discuss the company’s use of Big Data to achieve strategic advantage, does their use of Big Data concern you as a potential customer? Why or why not?
    Source is important

 
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