Ashford 7: – Week 6 – Final Paper Final Paper Develop a Media Plan for a brand or product of your choice. In your plan, address the following: Description of brand or product. Description of the objective or purpose of the plan. Identifica

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Ashford 7: – Week 6 – Final Paper

Final Paper

Develop a Media Plan for a brand or product of your choice. In your plan, address the following:
Description of brand or product.Description of the objective or purpose of the plan.Identification and analysis of target audiencesAnalyzes the media habits of target audience.Discuss the type of message.Discuss the media selection.Discuss the rationale for media selection.Discuss reach of media and advertising.Discuss timing and frequency of media delivery.Discuss budgetary guidelines (dollar amount and method of budgeting).Discuss media strategy (expected contribution to the overall marketing strategy).Develop post -evaluation of media plan (method of evaluating effectiveness of media plan).

The project
Must be 10 to 12 double-spaced pages in length (not including title and references pages, tables, appendices, etc.) and formatted according to APA style as outlined in the Ashford Writing Center.Must include a separate title page with the following:Title of projectStudent’s nameCourse name and numberInstructor’s nameDate submittedMust use at least four scholarly sources in addition to the course text.Must document all sources in APA style as outlined in the Ashford Writing Center.Must include a separate references page that is formatted according to APA style as outlined in the Ashford Writing Center.

                                            

                                           CLASS TEXT

 

 

Sissors, J. Z., & Baron, R. B. (2010). Advertising media planning (7th ed.). New York: McGraw-Hill Irwin

 
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