Marketing Plan

Develop a Marketing Plan
Procedures and Specifications of the Assessment

As outlined in the case study provided, identify two marketing opportunities and evaluate each opportunity for risks, strengths, weaknesses and alignment with organisational objectives. After you have reviewed the opportunities, select the best fitting opportunity for the organisation and develop marketing strategies, approaches and activities to take advantage of the opportunity which in this case, provide a SWOT analysis. This assessment comprises of 3 tasks which looks at:

– Task 1 – Devise marketing strategies
– Task 2 – Plan marketing tactics
– Task 3 – Prepare and present a marketing plan

You must provide:
– a report containing documents that support all of the instructions outlined in the procedure above. Your report should include Table of Contents, Introduction of overall assessment, Description (all parts from procedure steps 1-6), Conclusion (Summary of assessment).
Your assessor will be looking for whether you have:
– identified a suitable marketing opportunity
– conducted research to assess and analyse the market
– prepared a report outlining your marketing strategies to best take advantage of the identified market opportunities
– organised your report that suggested in the procedure.

Case study

Houzit is a chain of homewares stores in Brisbane that specialise in bathroom fittings, bedroom fittings, mirrors and decorative items. They currently have 15 stores spread across the greater Brisbane area, with all stores being managed and coordinated from their head office in Milton.
You have recently been appointed as the marketing manager and must now review the organisation and devise marketing strategies that will move Houzit towards its strategic goals.
The CEO has also asked you to consider some marketing opportunities that may assist Houzit in reaching its goals, and provide him with brief summary evaluating two alternatives, including the benefits and risks associated with each option, and making a recommendation for the opportunity most likely to produce results.
You have gleaned the following information about Houzit:
– Houzit is close to entering its fifth year of operation; offering a wide range of home-ware items on easy-to-manage payment terms and supplies a three year guarantee on every item sold.
– The typical target customers have the following characteristics:
sophisticated people who are house proud
shoppers who will drive to an easy-to-access store
customers who require payment plans to spread their commitment over an extended period
renovators and new home builders
20-50 year olds.
– Houzit recognises the following trends and focuses its efforts on them.
Quality – Preference for high quality items is increasing as customers are learning to appreciate differences in quality.
Unique items – Customers want homewares that stand out from mass-produced, low quality items.
Selection – People are demanding a larger selection of choices, they are no longer accepting a limited selection of homewares.
– The typical Houzit store has the following characteristics:
Location – A commercial, suburban neighbourhood, or urban retail district.
Design – Bright and functional.
Size – 1,000-1,500 m2.
Employees – 15-20 full time, plus several casuals
Types of transactions – 60% cash, 40% on long-term repayment plan.
– Sales break-ups between the existing Brisbane stores reveal:
30% bathroom fittings
35% bedroom furnishings
20% mirrors and decorative items
15% lighting fixtures (recent addition).

A new customer’s first purchase is generally of mirrors and decorative items and this gives us the opportunity to sign them up to our loyalty program.

In a brief discussion with the CEO, you asked about the changes taking place in legislation that could impact on Houzit’s operation. The CEO explained:

‘There is a big push by governments on the issue of sustainability. This focuses mostly on environmental issues of waste management and energy conservation. Houzit stores have been deliberately designed in the past to be bright and comfortable places to shop. This means a significant cost in electricity usage to run the lights and the air-conditioners. With the new regulations we are going to have to find ways to still provide customers with what they want without the high electricity usage.’

35% bedroom furnishings
20% mirrors and decorative items
15% lighting fixtures (recent addition).

A new customer’s first purchase is generally of mirrors and decorative items and this gives us the opportunity to sign them up to our loyalty program.

In a brief discussion with the CEO, you asked about the changes taking place in legislation that could impact on Houzit’s operation. The CEO explained:

‘There is a big push by governments on the issue of sustainability. This focuses mostly on environmental issues of waste management and energy conservation. Houzit stores have been deliberately designed in the past to be bright and comfortable places to shop. This means a significant cost in electricity usage to run the lights and the air-conditioners. With the new regulations we are going to have to find ways to still provide customers with what they want without the high electricity usage.’

SWOT Analysis
Strengths:
– Excellent staff who are highly skilled and knowledgeable about homewares.
– Great retail space that is bright, functional and efficient for a commercial urban district.
– High customer loyalty among repeat customers.
– Assortment of offerings that exceed competitors’ offerings in quality, range and accessibility.
Weaknesses:
– A limited marketing budget to develop brand awareness due to the lack of critical mass and store cover.
– The struggle to continually fund the growing long-term repayment plans taken out by our customers.
Opportunities:
– A growing market in a high growth area with a significant percentage of the target market still not aware of Houzit’s offer.
– Increasing sales opportunities outside of our target area – greater Brisbane.
Threats:
– Competition from local independent retailers can drive down prices, as owner operators have lover overhead costs than our staff-run stores.
– Competition from national chains moving into the Brisbane market.
– A slump in the economy reducing customer’s disposable income spent on homewares.

Task Description
You are required to submit a report that addresses the skills and knowledge in the following topic areas:
– Marketing principles and marketing plan development
– Marketing strategies and tactics
– Elements of a marketing plan
– Preparing and presenting a marketing plan.

Task 1 – Devise marketing strategies

1. Evaluate what are the marketing opportunities that the company would expect in terms of addressing its business objectives and evaluation of their business risks and, returns.

2. Develop an organisational overview(current status) that includes:
a. Marketing strategy direction (market penetration, market development, new products and services, or product/ market diversification) which are based from the organisational objectives(which should be based on SMART method)
b. Evaluate the current size, capabilities and resources of the organisation, including any notable strengths and weaknessesof the company
c. Identifies any gaps between the objectives, and the current capabilities and resources.

3. Discuss what would be feasible set of marketing strategies for the organization and provide justifications for it to ensure that strategies are aligned with the overall strategic vision of the organization.

4. Provide a marketing performance review with appropriate marketing metrics to ensure that the organization achieves its business performance against the planned marketing objectives. Using an appropriate tool (competitive analysis, life cycle model, value chain analysis, etc.) to review the organization’s performance.

Task 2 – Plan marketing tactics
1. Detail the tactics necessary to implement the organization’s marketing strategy you have outlined by including the following:
– Scheduling of activities to enact the strategy
– Budget
– Risk analysis
– Accountabilities and responsibilities
– A plan for coordinating and monitoring scheduled activities including identifying what are the expectations of meeting work performance (KPIs).
2. Outline any legal and ethical requirements that would impact on the selected tactics.
3. Provide a monitoring and review plan to ensure that the performance of the organization against objectives and budgets, and allow marketing targets to be adjusted if necessary.

Task 3 – Prepare and present a marketing plan

1. Develop a marketing mix plan which is based on the organization’s marketing strategies incorporating how you would approach:
– Discuss the rationale for the organization’s new marketing objectives
– Address all elements in the marketing mix (product, pricing, placing and promotions)

2. Create a PowerPoint presentation to summarize the organization’s plan (which should include; Executive Summary, SWOT analysis, Marketing Objectives, Marketing Strategies, Marketing Mix, Implementation) and demonstrate:
– The appropriate communication skills to relate to a diverse range of people
– The leadership skills to gain the trust and support for the plan you present
– Allow for feedback/ response from key stakeholders and revise the marketing presentation (if necessary) within the required timeframe


 

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How are such radical differences in the conditions of life justified? In other words, how is such dramatic inequality accepted?

Comparing Lives
For this assignment, compare the lives of William Byrd and Olaudah Equiano. These are two very different experiences of early American life: one of relative luxury and ease and the other of bondage and slavery. How are the differences in these lives made manifest? How do these deep differences get articulated in how each writer views the world, his role in it, and his sense of himself as a person? Be sure to use material and examples from your readings and research to support your conclusions.
As you reflect on this comparison, respond to the following questions:

How are such radical differences in the conditions of life justified? In other words, how is such dramatic inequality accepted?
Are such inequalities ever justified? When? Why or why not?
Though not as dramatic as the inequality between slave and master, there are many ways that inequality remains in American life today. Where are such inequalities? Are they justified? Why or why not?

Compile your responses in a 2–3-page paper in Microsoft Word (not counting the title and reference pages). Include an APA formatted title page and reference page.


 

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Christian Client Centered Counseling Theory

Christian Client Centered Counseling Theory
Christian Client Centered Counseling Theory research papers are centered on the differences between Christian counseling and mainstream counseling.
This is a custom research paper on Christian Client Centered Counseling Theory. It will be centered on the differences between Christian counseling and mainstream counseling. Custom research papers are Paper Masters specialty.

Must discuss in the research paper the following nine elements as well as the difference in nonchristian counseling ;
Body  (The Somatical Self)
Cognition (The Thinking Self)
Feelings (The Feeling Self)
Volition (The Choosing Self)
Human Spirit (Breath of Life)/image of God  (The Core Self) Holy Spirit  (Hopefully in the Core Self) Sin/flesh/SAS (The Soulical Self) Temporal systems (Self influenced by earthly systems) Supernatural systems (Self influenced by eternal systems)

Must discuss the following constructs:
1.   A delineation of personality structure (See the Concentric Circles Diagramming the Self)
2.   What is affirmed regarding the structure of personality?
3.   If structure is disregarded, how are we to think regarding personality?
4.   An explanation of motivation in the research paper

i.  What pushes/drives the structure to produce behaviors?
ii.What impact does the past, present, and future have on behaviors?
iii. What role does the unconscious, preconscious, and conscious mind play in influencing human behavior?

5.   A description of human development
6.   Does personality change across the lifespan?
7.   If personality changes, in what way does it change, how does it change, and how does this impact an individual’s behavior?


 

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Define monomeric and polymorphic type systems

1. Define monomeric and polymorphic type systems. 2. Compare in Ada (or C++) and in ML. Which can be defined as an example of parametric polymorphism? 3. Check in the Pascal manual if procedures and functions can be overloaded.


 

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Scientific Thinking Skills

Knowledge and Methods Goals
The purpose of this writing assignment is to assess your scientific thinking skills, in particular, your use of scientific skepticism.
1) Name and describe (in your own words) the Six Principles of Scientific Thinking (Lilienfeld, Chapter 1, pages 21-26), and state why you think it is important to use them when thinking about behavior.
2) Find three examples of claims made in newspapers, magazines, television, or the Internet that you think should be evaluated with a principle of scientific thinking. Describe the source and the claim made for each example. (Note: each of your examples must highlight a different principle of scientific thinking.)


 

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If you were to receive $1,166.40 in two years and the appropriate discount rate was 8 percent, the present value would be $1,166.40/(1.082) = $1000. Using your own numbers, provide some examples showing the calculation of the present value of a future payment.

ECO 372 Week 2 Discussion Question Worksheet

Reference: Mankiw, N. Gregory (2015). Principles of Macroeconomics (7th ed.). Stamford, CT: Cengage Learning.

 

Instructions: Minimum of 150 words for each question with in-text citation and reference

________________________________________________________

Principles of Macroeconomics, Ch. 13: Saving, Investment, and the Financial System
The economy is moving into a period with higher nominal interest rates. How is this likely to affect bond prices? Based on this, is having an undiversified portfolio 100% in bonds a wise move?

 

__________________________________________________________________________________

Principles of Macroeconomics, Ch. 14: The Basic Tools of Finance

 

Question 1:
Your company is considering a project which would generate revenue in future years. To finance the project you would need to borrow funds today. To determine if the project is worthwhile you compare the present value of the future stream of revenue (or more precisely net profits), to the current cost of the project. In calculating the present value, you use the interest rate that you would need to pay for borrowed money.

 

Will a higher or lower interest rate make the project more likely to be worthwhile?

 

If you were a policymaker and wanted to encourage businesses to make investments in new projects, would you want to increase or decrease the interest rate for borrowed funds?

 

 

Question 2:

If you put $1000 into an account paying 8 percent interest (compounded annually), you would have $1000 x 1.08 = $1,080 in one year and $1000 x 1.08 x 1.08 = $1,000 x 1.082 = $1,166.40 in two years.

 

If you were to receive $1,166.40 in two years and the appropriate discount rate was 8 percent, the present value would be $1,166.40/(1.082) = $1000.

 

Using your own numbers, provide some examples showing the calculation of the present value of a future payment.

____________________________________________________________________________________

Principles of Macroeconomics, Ch. 15: Unemployment

 

Question 1:

 

From roughly 2009 through 2015 the labor force participation rate fell. See the graph at: https://fred.stlouisfed.org/series/CIVPART for the civilian labor force participation rate. In the upper-right of that web page you can search for other data. Type in labor force participation and take a look at a few of the data series and graphs available. Try to find ones that have been ‘seasonally adjusted.’ Share your findings for a particular age group or demographic. You can share your graph by copying the URL for a page.

 

 

 

Question 2:
Why might people in the 20-24 age group have dropped out of, or stayed out of, the labor market between the years of 2009-2015?


 

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where customers can order fresh produce

Woolworths is a leading supermarket chain in Australia. Its success is evident from the over 850 stores and in excess of a hundred thousand employees across Australia alone. It has various support offices and distribution centres to make it convenient for customers to get top notch services. The supermarket works closely with Australian farmers and growers to ensure that fresh and high quality products are availed to customers. Almost all the fresh fruits are sourced directly from farmers while 100% of meat comes from farmers enabling Woolworths to offer products and services that meet customers’ needs. The supermarket has mobile technology where customers can order fresh produce from its stores and delivered right into their homes


 

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explain in visual format(concept map) the causes, pathogensis, clinical manifestations, diagnotic procedures, management,course, prognosis and prevention of left heart failure.(500 words)

. explain in visual format(concept map) the causes, pathogensis, clinical manifestations, diagnotic procedures, management,course, prognosis and prevention of left heart failure.(500 words)

2. explain the underlying pathophysiology of clinical manifestations of an acute exacerbation of chronic left heart failure of mrs brown presented. (500 words)

 

please use 3 journal articles,2 textbooks( fundamental of pharmacology 7th ed (2013),understanding pathophysiology 2nd Australian ed. (2015),human anatomy & physiology (2014),2 online website(eg. gov, .edu, or credible organisation .org) for APA reference within 5 years(2011-2016).

In this assignment there are 4 questions which you need to answer according to the case study, i will upload all related material in my account.
1. explain in visual format(concept map) the causes, pathogensis, clinical manifestations, diagnotic procedures, management,course, prognosis and prevention of left heart failure.(500 words)

2. explain the underlying pathophysiology of clinical manifestations of an acute exacerbation of chronic left heart failure of mrs brown presented. (500 words)

3.Discuss 2 high priority nursing strategies to manage mrs brown and provide evidence based rationales for these strategies.(200 words)

4.Two of the drugs that were given to mrs brown were IV furosemide and glyceryl trinitrate.
a) Discuss the mode of action of each of these drugs relating to the underlying pathogenesis.
B) Relating your answer to the pharmacology of the 2 drugs, discuss how you would monitor for and respond to adverse effects of the drugs.
C) explain how you would evaluate the therapeutic effects of the drugs.

please use in-text citations and 7 reference should be in APA sytle. with a journal article, the article has an author, information should be current, article contain in-text references. please use only 3 journal article for referencing, 2 text books and 2 online websites.


 

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Identify one issue that was discussed in the book that has implications or importance to you as a soon to be Nurse Practitioner!

Write a scholarly book review on ”Gatwande, Atul. (2014). Being Mortal: Medicine and what matters in the end. Metropolitan Books.
This review should present a critique of the book in the context of current and emerging trends in the care of gerontological patients. You will be identifying a question or issue of importance to you as a Nurse Practitioner student, with implications for your current and future practice and/or for your professional goals. Relate the identified question or issue to a patient you have seen in your clinical practicum.Utilize the following outline:
1. Introduction to the paper (Include the citation for the book, and discuss what will be
presented in your paper-one paragraph). 5%
2. Identify the author’s main point, and whether he achieves the stated purpose of the book
(one-two paragraphs).
3. Critically reflect on and discuss the book (this is not just a summary of the book-it is you
reflecting on the main themes of the book-one page).
4. Identify one issue that was discussed in the book that has implications or importance to you as a soon to be Nurse Practitioner!! Relate it to a patient you have seen in your practicum. Maintain confidentiality of the patient as per HIPPA guidelines. Use additional sources to substantiate the topic’s importance (two pages).
5. Summary and Further Implications (2 paragraphs). 6. References and APA format.


 

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What are the author’s credentials?

Source Validations

For this assignment your group will locate and read six (6) relevant sources to use for your Policy Proposal. After reading each article, you will then write a Source Validation for each.

The purpose of this assignment is to learn how to determine the credibility of your sources, as using reliable information is critical for creating a quality academic argument.

Details
• For each Source Validation you must provide a citation for the source using the documentation style your group has selected.
• Each Source Validation must be approximately one-half to one full page in length.
• All six Validations must be combined into one Word document.

Due
Must be uploaded to Blackboard anytime on Monday, November 9.

Notes
Things to think about when writing your Validations
a. Use the vocabulary and rhetorical concepts you learned during the media analysis assignment to talk about the credibility of each source.
b. What are the author’s credentials? (Google them – seriously.) Where did they get their education or where are they currently teaching? Or where are they currently employed? Have they published anything else of significance? Do they have a political bias?
c. What website or organization is providing the information? How do you know you can trust this website/organization? When there is only a source (website, magazine, newspaper, etc.) and no author, you must go to the About section of the website and/or Google the title of the source to see what others are saying about them.

These are not to be summaries of what you are reading.
The goal is to demonstrate in-depth critical engagement with each text. So, use specific examples and/or stats from the text and show me why you think they are important for your argument. Be as specific as possible.


 

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