case study proctor and gamble

On page 332 of our book, Chapter 11, there is a Marketing Excellence case on Proctor and Gamble. Please refer to the case and Chapter 11 and answer the three (3) questions on page 333.

1. P&G’s impressive portfolio includes some of the strongest brand names in the world. What are some of the challenges associated with being the market leader in so many different categories?

2. With social media becoming increasingly important and fewer people watching traditional commercials on television, what does P&G need to do to maintain its strong brand images?

3. What risks will P&G face in the future?

You may use additional sources as necessary (with a citation) but please do not use too many outside sources. As advice, that will probably be too much info on too many aspects of P&G. So I suggest you focus on the branding aspects which are Chapter 11, and the case itself.

 

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