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4 question apa format no plagarism

Influencing the “investment orientation” of an organization.

Answer the following questions:

1.     What is performance? 

2.     What is performance technology?

3.     Briefly describe the business logics model

4.     What does it mean to adopt an investment perspective?

5.     Briefly describe what can result in enhanced financial performance.

2 to 3 pages

Assignment 3: Market Plan Section 1

Preface:

You are the new marketing manager to The Waters Bottling Company (WBC) of Munsonville, NH. They have never done any marketing for their water before so they will need to be educated as to the role of marketing in their company’s success. They started their company last year and want to “do it right” according to their president and founder, Dr. M. Waters. (The M stands for Muddy so he prudently only uses the initial. He also is rather fond of Blues music, which he would like to incorporate into the marketing plan in some way.) They want to sell their crystal clear, granite filtered mountain water to the “right” market. It is your job to identify that target market. At this point, they don’t even know how the product should be packaged or have a name to identify it. You will get to make that determination and carry that product through the entire Marketing Plan.

Imagination and creativity combined with solid marketing concepts will be the basic framework for your report. They will be relying on you for all of the details to make this product successful. They are well funded and ready to bring this product to market, with your help and guidance.

Use the attached Marketing Planning Guide to build your marketing plan for their naturally mineral rich pure mountain water. Be sure to relate the marketing concepts/ theories to this product/ company as you build the marketing plan over the length of the course. The competed sections of the marketing plan will be submitted in the Dropbox for each module. Use each of the outline items as headers/ subheads for your analysis. Be concise and apply each of the appropriate concepts to the WBC scenario.

Marketing Planning Guide

Section 1 – The Environment (Module 1)

• Introduction to Marketing
• The Marketing Mix
• The Marketing Environment
• Marketing and its relationship with other functional areas of business
• Strategic Marketing
• Planning Process
• Strategy
• Organizational Levels
• Goals and Objectives
• Planning Gap
• Ethics in Marketing

You will create a complete Marketing Plan by the end of the course. You will write the first section of the Marketing Plan for this assignment. Use the guide to identify the sections of the Marketing Plan and the marketing elements contained therein. This assignment will focus on Section 1 – The Environment (Module 1). 

Over the span of the course, you will gather information from a number of probable sources. Some of the sources may include, but are not limited to, the Internet, public libraries, business magazines, newspapers, the Harvard Business Review, the Wall Street Journal, annual reports, consultant/industry analyst reports, databases, Department of Commerce publications, Temple and other university libraries, trade and academic journals, Moody’s, Value Line, etc.

You may be surprised and overwhelmed by the volume of information that is available for many topics, though you may have to do some “detective work” to locate them.

You may find Web sites such as Hoovers.com and Lexis-Nexis extremely helpful.

Create a 4- to 6-page Word document for your Marketing Plan Section. Apply a standard business writing style using the Market Planning Guide sections as your (headers/ sub heads/ bullets) to your work. Be sure to cite your work in the APA format.

Use the following file-naming convention: LastnameFirstInitial_M1_A3.doc. For example, if your name is John Smith, your document will be named SmithJ_M1_A3.doc.

By Wednesday, May 11, 2016, deliver your assignments to the M1: Assignment 3 Dropbox.

Fair Shares

The Center City Anuraphilic (frog lovers) society has fallen on hard times. Abraham, Bobby and Charlene are the only remaining members and each feels equally entitled to take possession of the society’s collection of live rare tropical frogs. The decision is made to use the method of sealed bids and fair shares to decide who will take possession of the entire collection and how much will be paid in compensation to the other members.

Abraham unseals his estimate of the value of the collection at $12,000.00. Bobby’s estimate of the value of the collection is $6,000.00. Charlene values the collection at $9,000.00.

• Who receives the collection of frogs?
• What is each person’s fair share of the monetary value of the collection?
• Why is the monetary amount of each fair share different?
• How much money is owed to each of the two people who do not “win” the collection of frogs?
• In your opinion how “Fair” is the process described above?

Now pretending for a moment that you like frogs, we will insert you into the situation under special circumstances. Despite (or perhaps because of) your love of all things amphibious, you currently lack the funds to pay each of the others their probable fair share. You will not receive the collection, but wish to receive as much money as possible. You have no knowledge of the amounts in each of the sealed bids, but strongly suspect that Abraham will bid between $10,000.00 and $12,000.00.

• Given that you cannot afford to “win” the process, describe how you will go about deciding what to put down for your own estimate of the value of the collection.

Comment on your peers’ responses, addressing the following:

• Do your peers’ responses address all of the points of the assignment?
• Are the answers and the reasoning behind those answers clear?

By Sunday, September 21, 2014, deliver your assignment to the appropriate Discussion Area. ThroughWednesday, September 24, 2014, review and comment on your peers’ responses.