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Assignment 1: Part A: Your Marketing Plan

Due Week 4 and worth 400 points

From the start of this course, you have accessed the Interactive Marketing Plan tool and used the step-by-step guide to complete Part A of your marketing plan. You are required to submit a marketing plan for a hypothetical company. Your plan must include the company’s background information, as well as information collected from Steps 1- 4 of the Interactive Marketing Plan, located in the course shell.

Note: You may create and /or make all necessary assumptions needed for the completion of this assignment.

Write an eight to ten (8-10) page paper in which you:

1. Construct a concise executive summary that provides the details of the outcomes of your marketing plan outcomes. The relevant outcomes include profitability, shareholder returns, and return on investment.
2. Conduct an environmental analysis that includes competitive, economic, political, legal, technological, and sociocultural forces.
3. Specify the primary and secondary target markets for your company.
4. Develop a branding strategy for your product / service that covers the brand name, logo, slogan, and at least one (1) brand extension.
5. Conduct a performance analysis with set benchmarks of 50% to 75% per annualized plan. Your analysis should include at least four (4) of the following metrics: tracking downloads of website content, Web site visitors, increases in market share, customer value, new product adoption rates, retention, rate of growth compared to competition and the market, margin, and customer engagement. Develop four (4) quantitative and (4) qualitative marketing objectives from your chosen metrics.
6. Conduct both a SWOT analysis and needs analysis for your product/service. Each analysis should examine four (4) strengths, weaknesses, opportunities, and threats for your company.
7. Develop a marketing strategy for your product / service and determine an appropriate timeframe for execution of the plan, i.e. 5, 10, 15 years. Provide a rationale for your timeframe for execution.
8. Develop a positioning statement which should include, at a minimum, i.e., a benefit, user, competitive, or innovative statement about your product / service. Provide a rationale for your timeframe for execution of your positioning statement.
9. Examine the relevant marketing science of customer behavior for your product / service.
10. Use at least four (4) academic resources as quantitative marketing research to determine the feasibility of your product/service. These resources should be industry specific and relate to your chosen product/service. Note: Wikipedia and other Websites do not quality as academic resources.

Your assignment must follow these formatting requirements:

• Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
• Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

1. Analyze the marketing framework including the concepts of the 5Cs, STP, and 4Ps.
2. Examine the marketing science of customer behavior and products in the marketing exchange process and create dynamic strategies for competing.
3. Evaluate the basis for market segmentation and approaches to segmentation.
4. Evaluate and target customer segments and positioning products within these segments.
5. Create an effective marketing plan.
6. Use technology and information resources to research issues in marketing management.
7. Write clearly and concisely about marketing management using proper writing mechanics.

Task Assignment: (due by Monday): This task emphasizes organization, development, and context in conveying a message to an intended audience. In addition, this task emphasizes integration of sources.

In at least five paragraphs (minimum of 600 words), you will utilize the feedback from your instructor and your classmates on your Problem/Solution essay to revise your previous draft into a final draft. To complete this task, follow these steps:

• Review the feedback provided by your instructor and classmates and make necessary changes to revise the content, organization, style, and format of your essay.
• Address at least one counter-argument that a reasonable person might present to counter your opinion. Either explain why that counter-argument is wrong, or explain why it is weaker than it first appears. Using research to support this is optional, but it might be a good idea
• Incorporate at least one source into your paper. You should use APA format to Includes at least one reference that is cited properly internally and on a reference page.
• Proofread to ensure there are no spelling and grammar errors
• Use basic APA format: Use 1” margins, double-space uniformly, indent paragraphs, and use font 12-point Times New Roman font.

 

 

 

 

 

Instructor feed back

thanks for the passionate argument. Work on spacing. Watch the caps rule in references and center the word “References.” Start with a catchy hook to entrap all readers. Expand all paragraphs to 6-8 sentences. The style is good. Instructor Comments: Rubric and Reminders : At least 400 words. Use basic APA format: 1” margins, double-space uniformly, indent paragraphs, and use font 12-point Times New Roman font. If you use sources, cite them as per APA guidelines). This problem should affect you personally, but try to stay in third person unless sharing a personal example. We will go over this in detail in chats. The rubric for this IP is shown below. Remember, that any time you want me to go over work in person, ask me to share the tasks before or after they are due during a chat. IP 1 Rubric: (See Student Expectations in Task List for more details in complete rubric): 100 Possible Central Focus and Organization 50 Audience and Tone 20 Grammar, Language, and Mechanics 17 Basic APA Skills 8 July 28 Thanks.

 

 

 

 

week 1 due in 24 hours or less need someone dependabel

https://copy.com/6j9HDha4vSU7DQhi

Applications of Linear Equations in Two Variables

 

Task Background: Applications of linear equations are very important in real-world settings. For example, it is crucial for a company to know how much it can afford to pay out in wages to its employees and still make a profit selling a particular item.

 

Scenario: For your next project, your boss asks you to research an application of linear equations in a business setting and present your findings to the team. Do research using the Internet to find more information on 1 of the following topics:

 

• Market Equilibrium
• Break-even analysis
• Inflation

 

Part I: Primary Task Response

 

In 3 paragraphs, report your findings to your classmates by discussing the following:

 

• Provide a general overview of the topic. There is no need to go deep into the math; simply explain what the topic means in lay terms.
• Identify at least 2 ways the topic can be applied in business settings. Explain.
• Conclude your discussion by summarizing your key learning from researching the topic.