Develop and solve an optimization model to find the best promotion strategy to maximize their revenue.

Soapbox is a local band that plays classic and contemporary rock. The band members charge $600 for a three hour gig. They would like to play at least 30 gigs per year but need to determine the best way to promote themselves. The most they are willing to spend on promotion is $2,500. The possible promotion options are as follows: • Playing free gigs • Making a demo CD • Hiring an agent • Handing out fliers • Creating a Web site Each free gig costs them about $250 for travel and equipment, but generates about 3 paying gigs. A high quality studio demo CD should help the band book about 20 gigs, but will cost about $1,000. A demo CD made on home recording equipment will cost only $400 but may result in only 10 bookings. A good agent will get the band about 15 gigs, but will charge $1,500. The band can create a Web site for $400 and would expect to generate 6 gigs from this exposure. They also estimate that they may book 1 gig for every 500 fliers they hand out, which would cost $0.08 each. They don’t want to play more than 10 free gigs or send out more than 2,500 fliers. Develop and solve an optimization model to find the best promotion strategy to maximize their revenue.


 

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Describe strategic planning techniques used to formulate alternative strategies designed to achieve stated business goals.

Due Week 9 and worth 100 points

This assignment consists of two (2) sections: a written executive summary, and a slide presentation consisting of twelve (12) slides. Note: You must submit both sections as separate files for the completion of this assignment.

Now that you have completed a draft for all primary sections of your business plan, you will complete the executive summary. The executive summary is the section of your plan that is often read first, especially by investors. Your executive summary must persuade a reader to spend the time to find out about your product, market, and techniques. For this reason, it’s best to prepare your summary last—after you have thought through all the issues.

Like the executive summary, only after you have fleshed out your business plan will you have the information you will need for a slide presentation (e.g., PowerPoint). This 12-slide presentation conveys the most important aspects of your business in a short time. More sophisticated investors, such as angel investors and venture capitalists, will typically not look at your written business plan until they have seen your slide presentation.

Section 1: Written Executive Summary (MS Word or equivalent)

Read Chapters 4 and 18 of the course text: Successful Business Plan. Use the plan preparation worksheets on pp. 58–61 and the sample executive summaries on pp. 62–66 to help guide you, choose to write either a synopsis summary or a narrative summary, and include highlights from the each section of your business plan.

1.Write a one to three (1–3) page executive summary for your business plan, in which you justify: a.A clear and concise business concept. b.A thoroughly planned business concept. c.A capable management structure. d.A clear-cut market need. e.Significant competitive advantages for your business. f.Realistic financial projections. g.That investors have an excellent chance to make money. h.A realistic and developed exit plan. 2.Format your assignment according to these formatting requirements: a.Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length. b.Cite the resources you have used to complete the exercise. Note: There is no minimum requirement for the number of resources used in the exercise. c.Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions. Section 2: Presentation (MS PowerPoint or equivalent)

3.Create a 12-slide presentation. Follow the outline on pp. 343–346 for the critical slides of your presentation and their placement. ◦Hints: Include the highlights of your elevator pitch, which shows that you understand your business. The elevator pitch is a concise description of your company—its product, market, competitive advantages, and so on. Whether pitching your business to an investor or describing it to a potential connection at a networking event, you need to be able explain your business succinctly to someone in the amount of time it would take to ride up a few floors in an elevator. Use the worksheet in the text (p. 362 | Your “Elevator Pitch”) to develop your elevator pitch. ◦Hints: You must limit your presentation to twelve (12) slides. You do not want to overwhelm your audience with too many slides or bore them with information they already know. The specific course learning outcomes associated with this assignment are:

•Describe strategic planning techniques used to formulate alternative strategies designed to achieve stated business goals. •Create a plan to implement a firm’s strategy and manage the change from current operations. •Analyze strategies for exerting the internal leadership needed to drive the implementation of strategic initiatives and improve operating excellence. •Use technology and information resources to research issues in strategic management. •Write clearly and concisely about strategic management using proper writing mechanics.

Marketing Budget Plan
Category “Estimated
Quantity” “Estimated
Cost per Unit” “Estimated
Subtotal” Notes

Research fsdds
Research firm fees 3 $2,300.00 $6,900.00
Web research 2 $1,100.00 $2,200.00
Independent research 1 $300.00 $300.00
Other research 1 $250.00 $250.00

Research Costs Total $9,650.00

Communications
Promotional brochures 10,000 $0.15 $1,500.00
Television 4 $4,000.00 $16,000.00
Radio 14 $350.00 $4,900.00
Web 2 $350.00 $700.00

Communications Costs Total $23,100.00

Networking
Memberships 4 $50.00 $200.00
Affiliations 3 $20.00 $60.00
Subscriptions 3 $32.00 $96.00

Networking Costs Total $356.00

Public Relations
Charity events 4 $200.00 $800.00
Advertising 5 $200.00 $1,000.00
Employee promotions 7 $200.00 $1,400.00
Sponsorships 4 $200.00 $800.00

Public Relations Costs Total $4,000.00

ESTIMATED MARKETING GRAND TOTAL $37,106.00

Marketing Budget Plan
Category “Estimated
Quantity” “Estimated
Cost per Unit” “Estimated
Subtotal” Notes

Research fsdds
Research firm fees 3 $2,300.00 $6,900.00
Web research 2 $1,100.00 $2,200.00
Independent research 1 $300.00 $300.00
Other research 1 $250.00 $250.00

Research Costs Total $9,650.00

Communications
Promotional brochures 10,000 $0.15 $1,500.00
Television 4 $4,000.00 $16,000.00
Radio 14 $350.00 $4,900.00
Web 2 $350.00 $700.00

Communications Costs Total $23,100.00

Networking
Memberships 4 $50.00 $200.00
Affiliations 3 $20.00 $60.00
Subscriptions 3 $32.00 $96.00

Networking Costs Total $356.00

Public Relations
Charity events 4 $200.00 $800.00
Advertising 5 $200.00 $1,000.00
Employee promotions 7 $200.00 $1,400.00
Sponsorships 4 $200.00 $800.00

Public Relations Costs Total $4,000.00

ESTIMATED MARKETING GRAND TOTAL $37,106.00

$75


 

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Which of the following statements is an example of the behavioral component of an attitude?

Question 1Jason has been spending a great deal of work time talking to his co-workers about how dissatisfied he is with the job. He has spent quite a bit of time discussing unionization. Jason has also arrived at work intoxicated twice in the last week. His behavior can be classified as ________ behavior.A. positive affectB. deviantC. satisficingD. citizenshipE. organizational commitmentQuestion 2________ refers to evaluative statements or judgments concerning objects, people, or events.A. BehaviorB. AttitudeC. PerformanceD. AppearanceE. DemeanorQuestion 3Which of the following is true of moderating variables in attitude relationships?A. The relationship between an attitude and a behavior is weaker if an attitude involves a direct relation to personal experience.B. Conflicts between attitudes and behavior occur when there are no social pressures.C. General attitudes tend to predict particular or specific behaviors.D. Attitudes that our memories can easily access are more likely to predict our behavior.E. Attitudes are less likely to be remembered if frequently expressed or talked about.Question 4With reference to cognitive dissonance, in which of the following situations is the attitude-behavior relationship most likely to be strong?A. The behavior is affected by external factors and is not entirely under the control of the person.B. The attitude does not reflect the person’s fundamental values.C. The behavior is not affected by the cognitive component of the attitude.D. The attitude refers to something with which the person has direct experience.E. The affective component of the attitude is weak.Question 5Employees with positive core self-evaluations believe in their inner worth and basic competence, and are more satisfied with their jobs than those with negative core self-evaluations. The concept of positive core self-evaluations indicates that ________.A. personality plays a role in job satisfactionB. pay always has a direct correlation with job satisfactionC. job conditions have a direct influence on job satisfactionD. employees should be regularly monitored and provided feedbackE. promotions and growth opportunities influence job satisfactionQuestion 6Job dissatisfaction and antagonistic relationships with co-workers predict a variety of behaviors organizations find undesirable, including unionization attempts, substance abuse, undue socializing, and tardiness. These behaviors are indicators of a broader syndrome called ________.A. positivity offsetB. employee withdrawalC. cognitive dissonanceD. organizational commitmentE. job involvementQuestion 8Bryan Eusebius has a positive attitude toward his organization. He feels the management treats all employees fairly in matters concerning rewards, is understanding toward their needs and requirements, and allows them to have a voice in decisions. Bryan’s attitude toward his organization is indicative of ________.A. perceived organizational supportB. positivity offsetC. cognitive dissonanceD. self-concordanceE. emotional contagionQuestion 9The degree to which a person identifies with his or her job, actively participates in it, and considers his or her performance as being important to self-worth is referred to as ________.A. job involvementB. emotional dissonanceC. direct actionD. emotional contagionE. job stabilityQuestion 10Which of the following statements represents a person’s job attitude?A. I enjoy my work because it offers me challenges and helps me hone my networking skills.B. I believe my work has a direct impact on the processes of the organization.C. I believe in the organization’s objectives about supporting the underprivileged.D. I agree with the organization about its commitment to the environment.E. I believe my work performance indicates my calibre and potential.Question 11Antonio Guillermo’s wife was recently diagnosed with breast cancer. Guillermo had to take a considerable amount of time off work to care for their children, and he was late in completing his portion of a large project. Guillermo never feared that his job was in jeopardy because of his absences or his delay in completion of work. Name the major job attitude associated with the above stated example.A. job involvementB. psychological empowermentC. perceived organizational supportD. organizational commitmentE. employee engagementQuestion 12Leon Festinger argued that ________ follow(s) ________.A. thought processes; moodsB. emotions; attitudeC. attitudes; behaviorD. behavior; attitudesE. conduct; feelingsQuestion 13________ is moderately correlated with organizational citizenship behavior.A. Cognitive dissonanceB. Job satisfactionC. Emotional contagionD. Turnover rateE. AbsenteeismQuestion 14Sarah Mayer works as a security officer and is in charge of keeping track of who is in the office at any given time. She notices that some employees do not sign out of the office when they go out for meals, which makes it difficult to keep track of attendance of employees. Even though Mayer asked the employees repeatedly to sign out, they have not followed her advise. She now decides to report the issue to her supervisor. Which of the following components of an attitude is being demonstrated by Mayer?A. behavioralB. affectiveC. positiveD. knowledgeE. cognitiveQuestion 15Which of the following is most likely to be a characteristic of disengaged employees?A. They proactively take up responsibilities.B. They have a sense of passion for their work.C. They have the lowest levels of turnover.D. They feel a deep connection for their organization.E. They put in time but give no attention to their work.Question 16Johanna Rouse feels disheartened because she was not selected for the campaign exchange program in Amsterdam. Which component of an attitude does Rouse’s feeling represent?A. reactiveB. reflectiveC. affectiveD. cognitiveE. behavioralQuestion 17Employees are most likely to perceive their organization as supportive when ________.A. the affective component of the attitude is extremely strongB. there is a weak relationship between their attitude and behaviorC. they have a voice in decisionsD. they experience a cognitive dissonance between their job attitude and behaviorE. they experience an emotional contagion while performing their job dutiesQuestion 18Which of the following statements is an example of the behavioral component of an attitude?A. The position of a climate campaigner is challenging and interesting.B. I think the position of a climate campaigner involves extensive travel.C. I am thrilled to know that the human resource department is looking for a climate campaigner.D. The position of a climate campaigner will allow me to explore my skills as a campaigner.E. I have decided to apply for the position of a campaigner in the climate department.Question 19Which of the following is most likely to be related to reduced absences and lower resignation rates?A. high emotional contagionB. high job involvementC. high cognitive dissonanceD. low psychological empowermentE. low organizational commitmentQuestion 20Higher levels of job satisfaction have been reported in the United States. This may be because ________.A. individuals in western cultures experience emotional contagionB. individuals in western cultures are more self-critical and geared toward continuous improvementC. there is more industrialization in western culturesD. individuals in western cultures emphasize positive emotionsE. these are collectivist societies that do not focus on individual happinessQuestion 21An individual’s involvement with, satisfaction with, and enthusiasm for, the work he performs is known as ________.A. emotional contagionB. employee engagementC. cognitive dissonanceD. self-concordanceE. positivity offsetQuestion 22Why should managers be interested in their employees’ attitudes?A. They result from behavior.B. They give warnings of potential problems.C. They result in cognitive dissonance.D. They lead to self-concordance.E. They result in emotional contagion.Question 23________ refers to a positive feeling about one’s job resulting from an evaluation of its characteristics.A. Constructive dismissalB. Job designC. Job satisfactionD. PicketingE. Positivity offsetQuestion 24Which of the following statements is most likely to be true about the major job attitudes?A. They increase cognitive dissonance.B. They are highly distinct from one another.C. They tend to overlap one another.D. They are generally resistant to change.E. They are not correlated to one another.Question 25The statement, “A person who eats meat and then fights for animal rights demonstrates double standards” is an evaluative statement. Such an opinion constitutes the ________ component of an attitude.A. reflectiveB. behavioralC. reactiveD. cognitiveE. affectiveQuestion 26A satisfied workforce does not guarantee successful organizational performance. In order to improve organizational effectiveness, managers ________.A. must try to improve employee attitudesB. must use 360 degrees appraisal proceduresC. must offer periodic salary incrementsD. must provide classroom trainingE. must make jobs easier and targets achievableQuestion 27In Indonesia, comfortable living occurs at about $30,000. Based on the measurement of comfortable living, which of the following is most likely to be true?A. People’s earnings have no relation to their job satisfaction if they earn $25,000.B. People earning approximately $25,000 are content with their jobs.C. People earning below $30,000 experience a positive correlation between pay and job satisfaction.D. People earning below $30,000 are as happy with jobs as those earning $35,000.E. People earning $50,000 have higher levels of job satisfaction than those earning $40,000.Question 28Which of the following is true about the correlation between salary and job satisfaction?A. Pay does not play a critical role in job satisfaction when an individual reaches a level of comfortable living.B. Financial perks and benefits always create job satisfaction irrespective of standards of living.C. High salary level always creates organizational commitment.D. Pay is not related to job satisfaction for employees in underdeveloped countries.E. Salary and perks do not have a role in overall happiness of employees from poor countries.Question 29Sonia works as a lab research assistant at Frost Labs which conducts trials for cosmetic products such as sprays, dyes, ointments, soaps, and the like. She joined the firm right out of college and has been working for them for almost two years now.Which of the following, if true, would most strengthen the argument that Sonia is experiencing cognitivedissonance?A. She majored in pharmacology as part of her Masters program in college.B. She believes that testing products on animals is an unethical practice.C. She is confounded by the fact that the cosmetic industry rakes in almost $7 billion annually.D. She recently received a positive performance review from her supervisor.E. She believes that cosmetics help boost women’s self-confidence.Question 30Henry Hutchins is discontent with his job but believes that his supervisor is a good man who will do the needful to reduce his dissatisfaction with the job. He has decided to just wait and give his supervisor some time until conditions improve. Henry’s response to this problem is termed as ________.A. neglectB. voiceC. loyaltyD. ratificationE. exitQuestion 31Susan Daniels works for an event management company and is discontent with her job because she was passed over for a promotion. She has now composed a list of concerns and plans to discuss the issue with her supervisor. Daniels’ response to the problem is referred to as ________.A. exitB. loyaltyC. voiceD. neglectE. acceptanceQuestion 32The performance variables productivity, absenteeism, and turnover are generally considered a part of the ________ behaviors in the exit-voice-loyalty-neglect framework.A. neglect and loyaltyB. voice and neglectC. exit and neglectD. voice and exitE. loyalty and voiceQuestion 33Kimberley Mayfield recently evaluated her subordinate’s progress report. She now plans to inform her about the objectives she did not achieve and how she can perform better. By doing this, Mayfield will be demonstrating the ________ component of an attitude.A. reactiveB. behavioralC. cognitiveD. reflectiveE. affectiveQuestion 34Maria Womack who worked for a bank in Michigan was dissatisfied with the way her manager treated her. She is planning to quit her job and find a new position with another competitor bank. Her action represents the ________ response.A. acceptanceB. exitC. loyaltyD. voiceE. neglectQuestion 35The exit-voice-loyalty-neglect framework aids in understanding the consequences of ________.A. dissatisfactionB. high employee engagementC. regular feedbackD. emotional contagionE. increasing growth opportunitiesQuestion 36Dennis Galvan works as a campaigner at Green Earth, an environmental organization. Every month, his organization arranges a team outing where they indulge in football and other team building activities. The human resource department ensures that there are regular interactions between employees through team dinners and cultural events. According to the information given in this case, which of the following is most likely to be the reason of Galvan’s high-level of satisfaction toward his job?A. constructive dismissalB. profile of workC. social contextD. promotion and growthE. salary packagingQuestion 37Organizational commitment is defined as ________.A. the degree to which employees identify with the organization they work for and its goalsB. the employee’s degree of disagreement or differential opinions about organizational practicesC. the degree to which employees believe their work impacts their organization significantlyD. the state of discord caused by opposition of values between people working togetherE. the degree to which an employee’s sense of cognitive dissonance is related to their jobQuestion 38To get his company through some hard economic times, Ben’s working hours have just been reduced from 40 hours a week to 33. Ben is upset about the reduction in time and pay, but he shows up at work every morning and is willing to patiently wait until economic times improve, and he can go back to working full time. Which of the following types of response is being displayed by Ben?A. loyaltyB. voiceC. acceptanceD. neglectE. exitQuestion 39Which of the following statements is most likely to be true regarding cognitive dissonance?A. High dissonance is accompanied by high rewards.B. People are more motivated to reduce dissonance when attitudes are important.C. People are less inspired to reduce dissonance when it is within their control.D. The desire to reduce dissonance is not affected by moods and emotions.E. People are less likely to reduce dissonance when the behavior is crucial.Question 40Which of the following actions best represents Kelly’s high job involvement?A. Kelly wants to continue working for the organization because many of her college friends are working there.B. Kelly always complains about her work to her colleagues.C. Kelly dislikes the unethical practices followed by her employer.D. Kelly shares the organization’s vision of supporting renewable energy.E.Kelly actively takes part in team activities and proactively takes up additional job responsibilities.


 

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Undertake further research about the ethical issues you identified in your chosen video to assist you in analysing and discussing it in your essay.

ssessment item 1Doing Ethics TechniqueValue:15%Due date:18-Mar-2018Return date:11-Apr-2018Length:900-1000Submission method optionsAlternative submission methodTask
Proceed according to the following instructions.
1. Identify an ethical dilemma or ethically questionable situation from ONE of the following four YouTube videos:
Video1: https://www.youtube.com/watch?v=v5M7ohdZ6qA
Video2: https://www.youtube.com/watch?v=0npm9cEJBWY
Video3: https://www.youtube.com/watch?v=rBfJ07gfHyc
Video4: https://www.youtube.com/watch?v=mugeCY3vbxo
Please include the link to the video in the references list of your assignment.
2. Undertake further research about the ethical issues you identified in your chosen video to assist you in analysing and discussing it in your essay.
3. You are required to analyse the ethical dilemma you have identified above using the Doing Ethics Technique (DET). The word limit should be between 900-1000 words. Note: Headings, citations, references and any appendices do not count towards your word limit, but quotations do. At the start of the assignment indicates in brackets the word count of your assignment excluding those items mentioned above.
4. Include a Reference list at the end of your work, in the correct APA referencing style, corresponding to in-text citations. You must include at least TWO (2) quality academic references from different sources. Please note that these references are in addition to those provided to you through this subject (for example, you still must reference, the DET, Tavani, the Interact subject lecture notes etc BUT these references cannot be used as one of your two quality academic references from different sources). Only include references that have been cited in the body of your assignment and ones that support what you have presented in your assignment.
NOTE: Please use the template provided in resources section of subject site.
Rationale
This assessment aligns with the following subject learning outcomes:

be able to identify ethical issues related to ICT;
be able to assess the implications of ethical problems;
be able to critically evaluate solutions to ethical problems;
be able to apply ethical theories to ethical problems;
be able to argue consistently and rationally about the moral issues raised by the adoption and use of ICT.

Marking criteriaThe following marking sheet will be used to assess students’ submissions.Please check that you have met all the criteria before you submit your assignment

Criteria
Standards

High Distinction (HD)
Distinction (DI)
Credit (CR)
Pass (PS)
Fail (FL)

Analysis of the ethical dilemma using the Doing Ethics Technique (DET)(Value 70%)
Answers all DET questions, lists all the facts, identifies all the non-ethical issues, lists all the stakeholders, identifies all the ethical issues, evaluates OTHER options can resolve them and selects the best option from these and the already given and justifies why this option is the best using supporting arguments based on the literature.
Answers all DET questions, lists all the facts, identifies all the non-ethical issues, lists all the stakeholders, lists all the ethical issues and the OTHER options can resolve them and selects the best option from these and explains why this option is the best.
Answers all DET questions, lists most of the facts, identifies most of the non-ethical issues, lists most of the stakeholders, lists most of the ethical issues and OTHER options can resolve them and selects the best option from these and makes an attempt to explain why this option is the best.
Answers some of the DET questions, lists a few facts, identifies a few non-ethical issues, lists a few stakeholders, lists a few ethical issues and OTHER options can resolve them and selects the best option from these but without explaining why this option is the best.
Answers a few DET questions but fails to list important facts, fails to identify relevant non-ethical issues, fails to list important stakeholders, fails to identify the ethical issues and evaluates the OTHER options can resolve them and does not select the best option or does not explain why the option selected is the best.

Writing & structure(Value 20%)
Language features and structures are used to convey meaning effectively, concisely, unambiguously, and in a tone appropriate to the audience and purpose with no spelling, grammatical, or punctuation errors.
Well-developed skills in expression & presentation of ideas.Fluent writing style appropriate to assessment task/document type.Grammar & spelling accurate.
Good skills in expression & clear presentation of ideas.Mostly fluent writing style appropriate to assessment task/document type.Grammar & spelling contains a few minor errors.
The text contains frequent errors in spelling, grammar, word choice, and structure, lacks clarity, and is not concise, but the meaning is apparent to the reader with some effort.
Rudimentary skills in expression & presentation of ideas.Not all material is relevant &/or is presented in a disorganised manner.Meaning apparent, but writing style not fluent or well organised.Grammar & spelling contains many errors.

Referencing(Value 10%)
Referencing is comprehensive, demonstrates academic integrity, and conforms exactly to APA style conventions.
Very good referencing, including reference list and citations.High quality references.
Good referencing, including reference list and citations.Good quality references.
Referencing is comprehensive, mostly accurate according to APA style conventions, and demonstrates academic integrity. Some minor errors or omissions in style and formatting choices (e.g. italics, punctuation, etc) don’t impact on the transparency and traceability of the source, or demonstration of academic integrity.
Sub-standard (or no) referencing.Poor quality (or no) references.

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briefly describes and outlines this writing assignment. Organization:

Subject: English    / General English

WRTG 391
Writing Assignment #3
Synthesis Essay
(sometimes called a Literature Review) Writing Assignment #3 will be a synthesis essay, a format that is sometimes referred to as a literature review.
Please click here for a video that briefly describes and outlines this writing assignment.
Organization:
Your synthesis essay should be organized in the following manner: •Introduction: Write one or two paragraphs in which you introduce the reader to your topic.
•Body-the categories into which you are dividing the literature: Divide your sources into a few
categories. A suggestion is that you divide them into three to five categories. •Conclusion: Summarize what the literature says on your topic.
Approach:
This semester, you have constructed a table of research findings of four articles that discussed research studies.
You have also critically evaluated several articles in the annotated bibliography. In this assignment you will
synthesize the ideas of several authors in a synthesis essay, or literature review.
For your annotated bibliography, you selected a topic based on your interests and, possibly, your major. You
constructed a list of 12 references and summarized and critically analyzed them in 150-200 words each.
Through this process, you may have seen patterns in the scholarly literature in the topic on which you conducted
research. For example, consider the following examples:
•You may have researched studies in criminal justice and found that there are varying opinions on
how to respond to criminal behavior among youth.
•You may have researched studies in psychology and found that counseling strategies for victims of
domestic abuse tend to fall into four categories.
•You may have researched graphic communications and discovered that the integration of graphics in
business report writing has evolved from the 1970s to the present because of advancements in
technology.
•You may have researched articles on gerontology and found studies that answered three basic
questions on how older adults respond to training for physical performance. In the synthesis essay, you will focus your research efforts in a particular area, perhaps as a response to what you
found while writing the annotated bibliography. You will then conduct more research and synthesize your
findings in this synthesis essay.
Please note that the annotated bibliography was the beginning, not the end, of your research. You might decide
to disregard several of the articles you analyzed in the critical annotated bibliography because they don’t speak
to the specific area on which you have decided to write your synthesis essay. You might select one article that you analyzed in the critical annotated bibliography, look up the articles cited in that article, and “snowball” your
research in that way.
In other words, this process is a recursive one. You might find reasons to hone in on and narrow your topic even
further after you have written the annotated bibliography. How to organize the synthesis essay:
When you have focused on your topic, determine how you will divide the literature. In other words, consider the
following examples we described above:
You may have researched studies in criminal justice and found that there are varying opinions on how to
respond to criminal behavior among youth.
You might divide the paper as follows:
Introduction
Body
•Category 1: “A” view on responding to criminal behavior.
•Category 2: “B” view on responding to criminal behavior.
•Category 3: “C” view on responding to criminal behavior.
•Category 4: “D” view on responding to criminal behavior.
Conclusion You may have researched studies in psychology and found that counseling strategies for victims of domestic
abuse tend to fall into four categories.
You might divide the paper as follows:
Introduction
Body
•Category 1: “A” counseling strategy for victims of child abuse
•Category 2: “B” counseling strategy for victims of child abuse
•Category 3: “C” counseling strategy for victims of child abuse
•Category 4: “D” counseling strategy for victims of child abuse
Conclusion You may have researched graphic communications and discovered that the integration of graphics in
business report writing has evolved from the 1970s to the present because of advancements in technology.
You might divide the paper as follows:
Introduction Body
•Category 1: graphics in business report writing in the 1970s
•Category 2: graphics in business report writing in the 1980s
•Category 3: graphics in business report writing in the 1990s
•Category 4: graphics in business report writing from 2000 to the present
Conclusion You may have researched articles on gerontology and found studies that answered three basic questions on
how older adults respond to training for physical performance.
You might divide the paper as follows:
Introduction
Body
•Question 1
•Question 2
•Question 3
Conclusion In order for you to see this concept with a real-life example, you can access a sample synthesis or literature
review from a psychology student by clicking here. The student writes her paper on the following topic:
Emotional Eating: The Perpetual Cycle of Mood-Food Influence. She divides her literature into the following
categories:
•Influence of Mood on Eating Behavior
•Gender Differences
•Influence of Eating Behavior on Later Moods
•Chronic Stress Response Network
Notice how she synthesizes and integrates the research into the different categories. Approach and Requirements
Your synthesis essay, or literature review, should be 2000-2500 words, not including your “references” pages at
the end of the review. In other words, the text of the paper should be 2000-2500 words.
In addition your synthesis essay should include at least 10 scholarly sources in the “references” section. As
stated above, this means that you may decide not to use all 12 sources that you summarized in your annotated
bibliography. You are free to use all 12 of them. However, it is possible that your experience in writing
summaries of the 12 sources led you to conclude that a few of them will not be as helpful to your topic as you
had originally thought. You may decide not to include such sources in the synthesis essay. This is totally up to you. Moreover, you might find other sources that you would like to include in your synthesis essay that were not
included in your annotated bibliography. You may use such sources in your synthesis essay as well. Some helpful tutorials and guides from UMUC’s Effective Writing Center: • Click herefor a tutorial that features two short videos on writing a literature review. • Click here for a tutorial on principles in synthesizing multiple sources. In synthesizing your research, you are analyzing the topic on which you have conducted research. Click here for
a helpful tutorial on analyzing a topic. Some helpful guides from other universities: • Some very systematic advice from The University of North Carolina at Chapel Hill can be accessed
by clicking here. • Some helpful advice from the University of Wisconsin-Madison can be accessed by clicking here.

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Describe its primary target market in terms of the segmentation variables presented in the Week 4 Overview

Subject: General Questions    / General General Questions

WRITTEN ASSIGNMENT 2 – TARGET MARKETS, POSITIONING & CUSTOMER BEHAVIOR

– WORTH 20% OF THE GRADE

Overview: For this second assignment, pick a health services

organization of your choice and conduct an analysis of its target

markets, how it is positioned in the marketplace, and what kind of

behaviors its customers exhibit when selecting their services. This

includes topics covered in Weeks 3 and 4. Your research can include

your own experiences with the organization, experiences of friends or

relatives, the organization’s website, a visit to the organization (if

possible), websites of competitors, library research on the service

category, any notes from the overview and readings for Weeks 3 and 4,

and any other place you think you can find information to provide depth

to your analysis.

After completing your research, prepare your Written Assignment 2 as

directed by the general guidelines for written assignments in the

syllabus, project descriptions, by answering each of the following

questions in turn:

* Name and describe the health service organization.

* Describe its primary target market in terms of the segmentation

variables presented in the Week 4 Overview. You can use the PRISM system

or describe it yourself.

* What kind of behaviors do its patients/clients exhibit when making a

decision to use the organization’s services? Might want to refer to

the Health Service Model.

* What do you think is the organization’s value proposition? Use the

generic value propositions outlined in the Week 4 Overview.

* Describe the organization’s primary competitors. If possible,

prepare a positioning map using two variables important to the

patients/clients of the organization.

* Based on your competitive analysis, what do you is the

organization’s competitive position?

* What recommendations would you make for changes to the

organization’s target market, services or competitive position and

why?


 

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General Information This is an individual assignment. No group work is allowed.

General Information This is an individual assignment. No group work is allowed.

General Information
This is an individual assignment. No group work is allowed.
The softcopyof the assignment must be submitted online in Moodie as well as Turnitin. In addition, the hardcopy must be handed in to the Lecturer by the following class.
Topic:
Laux and Leuz (2009)* discuss the crisis of fair value accounting following recent international financial turmoils. Discuss what those crises arc and whether the current requirements of IFRS accounting standards contribute to the problem. (-Laux, C., Leuz, C. (2009) ‘The crisis of fair-value accounting: Making sense of the recent debate’, Accounting, Organizations and Society, 34, pp. 826-834) Use this research paper as a starting point for your research. There are many other relevant articles in the reference list of this paper to guide you. A minimum of five (5) additional relevant journal articles must be used and quoted in your assignment.
Referencing and style
• The essay should include Abstract, Introduction, Main body, Conclusion and Reference List. Please do in-text reference according to Harvard style.
• Assignment must be typed using Word document and double-spaced and Times New Roman with 12 font size
• The required referencing style Is Harvard
• Submission of this assignment by due date (as advised by the local lecturer) is compulsory for successful completion of the subject. The identical electronic copy must be submitted through Turnitja by due date. The printed copy can be submitted to your lecturer at the conclusion of the lecture you normally attend after the due time.
• You cannot withdraw an assignment from Tigoion after the due date.
• Late penalty will apply to all late submissions accordingly.
Assessment criteria to be applied on Assessments
Marking Criteria


 

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Its unique organizational culture and commitment to delivering a memorable

Zappos is a company that is known for its unique organizational culture and commitment to delivering a memorable customer experience. For this assignment, research Zappos to learn what makes its company culture and service so different from other companies.

In a 1-2 page paper, describe the characteristics of the Zappos culture and explain how the employees provide excellent service to customers. Identify one example that demonstrates how Zappos empowers its employees to deliver great customer service.

Your submitted assignment should be proofread for correct spelling, grammar, and punctuation.

Be sure to follow APA formatting, and include both in-text citations and a references page. Provide at least one reference and in-text citation (other than the Zappos.com website) for your paper.


 

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discuss an example of how a firm may deal with risk and uncertainty.

Discuss an example of how a firm may deal with risk and uncertainty.

Question
Discuss an example of how a firm may deal with risk and uncertainty.

Discuss an example of how a firm may deal with risk and uncertainty.


 

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Compare and contrast two of the cases we studied, for which you wrote ”case briefs.” In addition to comparing the facts and outcomes

We have done four case briefs. Here is our final paper requirements:
Compare and contrast two of the cases we studied, for which you wrote ”case briefs.” In addition to comparing the facts and outcomes, be sure to include a discussion of the legal principles that were referenced in each case.

I will upload 4 cases and case briefs.
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