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Purpose of Assignment
Students will have the opportunity to research a company and industry to conceptualize forming a new division of an existing company based on a new product or service. The assigned text and Strategic Planning Outline serve as a guide to complete sections of the capstone project each week. This will allow the student to lay the basic foundation for an effective strategic plan. A final plan will be presented in Week 5.
Assignment Steps
Resources: Strategic Planning Outline and Week 2 textbook readings
Use the Strategic Planning Outline as a guide to complete sections of your capstone project each week. A final strategic plan is due in Week 5. Cite your resources.
Develop a minimum 1,400-word proposal in which you explain the importance of innovation in your selected division’s vision, mission, and values, and determine your business model for this new division.
Include the following:

Propose a new product or service for the new company division. The division should be customer-focused with an innovative mission statement. Ensure you are differentiating your product or service.
Describe how the division addresses customer needs and achieves competitive advantage.
Create a vision and a business model for this new division that clearly demonstrates your decision on what you want your business to become in the future.
Explain how the vision, mission, and value of the new division align with the company’s mission and vision.
Summarize how the vision, mission, and values guide the division’s strategic direction.
Define your guiding principles and values for your division in the context of culture, social responsibility, and ethics.

Cite a minimum of two peer-reviewed references.

Format your paper consistent with APA guidelines.

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Question
1. How would you define class? What is middle class? Draw explicitly upon two course materials to explore what is happening to class in the US today. Write two fully developed paragraphs.

2. Here is a hypothetical situation. Amy is a 25 year old store clerk in your home town in the US or a city in the US that you are interested in. Amy became pregnant in high school. Her family was not a stable one. Her mother, who she rarely sees, is an alcoholic. She has been estranged from her father since he learned of her pregnancy. Amy is now 25 and her daughter three. She is a woman of strength and integrity. Though young and often anxious, she works hard to be the best parent she can be. She works hard at her job, but would love to go back to school. Her income is very tight. She exchanges childcare with her best friend. If her friend isn’t available, it is rarely worthwhile for Amy to pick up a shift as the income would be minimal. Despite her requests, she is not full time. She works 30 hours a week for minimum wage. Unfortunately, it is a constant struggle to make ends meet. She is sliding into heavy debt for her income (she currently owes $3,500 on her credit card).

Write a response in which you include the following:

A budget for Amy. Realistically, how much will Amy pay in rent for an apartment (she cannot live with relatives or friends). What other expenses does she have? Can she make it on her income?

Is Amy below the federal poverty line? What supports are available to Amy? What is life like for Amy and families like her? Using census data, look to see if there are many other families in the area in a similar situation. How might Amy improve her future?

To research Amy’s situation, you might want to use the following link:

http://aspe.hhs.gov/poverty/index.shtml

To answer the questions, you will want to determine the difference between Poverty Guidelines and the Poverty Line. Most importantly, learn which is used to determine aid.

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2 Questions Hershey’s Chocolate company Lean principles to maximize the efficiencies and effectiveness and Business forecasting technique and describe the forecasting process . Require 350 word minimum and 0 plagiarism. I need for today before 5:30 p.m.

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Complete the following in preparation for your assignment:

Select a movie or TV show that effectively communicates the culture, values, and norms of a society that is different from your own culture. The movie or TV should meet the following requirements: Must be a foreign film with subtitles Provide you with a glimpse of what life is like in another culture The process of watching this movie or TV show should provide you with a unique cultural experience. Watch the movie or TV show that you selected, and use your reactions as part of your response to the following topic: Define ethnocentrism. Discuss how ethnocentrism affects individuals and societies. Write a paper of 2–3 pages addressing the following:

Provide a comprehensive overview of the concept of ethnocentrism. Use your cultural experience of watching the selected movie or TV show to discuss the effect of ethnocentrism on individuals and societies. Use any personal experiences that you may have had visiting different countries around the world as part of this paper; however, do not let your personal experiences with other cultures be the focal point of this paper. The focal point of the paper is your cultural experience watching the selected movie or TV show and your comprehensive overview of the concept of ethnocentrism. Please note that this paper is not intended to be a summary of the movie or TV show. This paper is not a book review or overview of the movie or TV show you selected. Focus on the cultural observations that you are able to make based on this experience and your discussion of the concept of ethnocentrism.

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Use the Internet or the Strayer Library to research articles on strategic management of Apple Inc. and Samsung Group.
Write a ten to twelve (10-12) page paper in which you:
Analyze the existing business strategies, domestic and global environments, industry, and internal capabilities for both Apple and Samsung. Assess the significant manner in which each company?s mission and vision align with the long-terms goals and strategic direction of the organization.
Analyze the business-level strategy of each company by conducting a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis. Next, determine the fundamental way in which each sector influences its competitive position within the industry. Provide rationale to support the response.
Analyze the central manner in which the strategies of each company?s business leaders have adapted to cultural differences in order to both facilitate effective operations within global markets and drive new strategic initiatives with improved innovation excellence. Provide one (1) example of such strategies in use from each company to support the response.
Evaluate the superiority of each company?s organizational competencies in terms of entrepreneurial capabilities, organizational design capabilities, and strategic capabilities geared toward increased performance and profitability. Include one (1) example of such superiority from each company to support the response.
Recommend one (1) appropriate new business strategy for each company that may maximize profitability and improved competitiveness in the industry. Provide a detailed rationale for this strategy.
Evaluate the success of both companies? corporate-level strategies in terms of horizontal integration, vertical integration, strategic outsourcing, or diversification. Next, determine the type of strategy that contributed most effectively to the creation of a successful and profitable multibusiness model. Provide a detailed rationale to support the response.
Analyze the strategies that the internal leadership of both Apple and Samsung has taken to discourage unethical behaviors. Provide at least three (3) examples of such leadership in action from both companies to support the response.
Assume that both Apple and Samsung are in need of organizational change and must alter existing strategies. Recommend three (3) specific ways in which Apple and Samsung could change functional, business, and corporate strategies, as well as organizational structure and control in order to improve business performance and competitiveness in their industry. Provide a rationale to support the response.
9. Use at least six (6) quality academic resources in this assignment. Note: Wikipedia and other Websites do not qualify as academic resources.
Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student?s name, the professor?s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
The specific course learning outcomes associated with this assignment are:
Recommend effective business strategies based on an analysis of domestic and global operating environments, market dynamics, and internal capabilities.
Analyze the external and internal environment for opportunities, threats, strengths, and weaknesses that impact the firm?s competitiveness.
Describe strategic planning techniques used to formulate alternative strategies designed to achieve stated business goals.
Analyze strategies for exerting the internal leadership needed to drive the implementation of strategic initiatives and improve operating excellence.
Use technology and information resources to research issues in strategic management.
Write clearly and concisely about strategic management using proper writing mechanics.
grading Rubric
Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric.
Points: 480
Assignment 4: Capstone Project
Criteria
Unacceptable
Below 70% F
Fair
70-79% C
Proficient
80-89% B
Exemplary
90-100% A
1. Analyze the existing business strategies, domestic and global environments, industry and internal capabilities for both Apple and Samsung. Assess the significant manner in which each company?s mission and vision align with the long-terms goals and strategic direction of the organization.
Weight: 5%
Did not submit or incompletely analyzed the existing business strategies, domestic and global environments, industry and internal capabilities for both Apple and Samsung. Did not submit or incompletely assessed the significant manner in which each company?s mission and vision align with the long-terms goals and strategic direction of the organization.
Partially analyzed the existing business strategies, domestic and global environments, industry and internal capabilities for both Apple and Samsung. Partially assessed the significant manner in which each company?s mission and vision align with the long-terms goals and strategic direction of the organization.
Satisfactorily analyzed the existing business strategies, domestic and global environments, industry and internal capabilities for both Apple and Samsung. Satisfactorily assessed the significant manner in which each company?s mission and vision align with the long-terms goals and strategic direction of the organization.
Thoroughly analyzed the existing business strategies, domestic and global environments, industry and internal capabilities for both Apple and Samsung. Thoroughly assessed the significant manner in which each company?s mission and vision align with the long-terms goals and strategic direction of the organization.
2. Analyze the business level strategy of each company by conducting a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis. Next, determine the fundamental way in which each sector influences its competitive position within the industry. Provide rationale to support the response.
Weight: 10%
Did not submit or incompletely analyzed the business level strategy of each company by conducting a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis. Did not submit or incompletely determined the fundamental way in which each sector influences its competitive position within the industry. Did not submit or incompletely provided rationale to support the response.
Partially analyzed the business level strategy of each company by conducting a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis. Partially determined the fundamental way in which each sector influences its competitive position within the industry. Partially provided rationale to support the response.
Satisfactorily analyzed the business level strategy of each company by conducting a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis. Satisfactorily determined the fundamental way in which each sector influences its competitive position within the industry. Satisfactorily provided rationale to support the response.
Thoroughly analyzed the business level strategy of each company by conducting a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis. Thoroughly determined the fundamental way in which each sector influences its competitive position within the industry. Thoroughly provided rationale to support the response.
3. Analyze the central manner in which the strategies of each company?s business leaders have adapted to cultural differences in order to both facilitate effective operations within global markets and drive new strategic initiatives with improved innovation excellence. Provide one (1) example of such strategies in use from each company to support the response.
Weight: 10%
Did not submit or incompletely analyzed the central manner in which the strategies of each company?s business leaders have adapted to cultural differences in order to both facilitate effective operations within global markets and drive new strategic initiatives with improved innovation excellence. Did not submit or incompletely provided one (1) example of such strategies in use from each company to support the response.
Partially analyzed the central manner in which the strategies of each company?s business leaders have adapted to cultural differences in order to both facilitate effective operations within global markets and drive new strategic initiatives with improved innovation excellence. Partially provided one (1) example of such strategies in use from each company to support the response.
Satisfactorily analyzed the central manner in which the strategies of each company?s business leaders have adapted to cultural differences in order to both facilitate effective operations within global markets and drive new strategic initiatives with improved innovation excellence. Satisfactorily provided one (1) example of such strategies in use from each company to support the response.
Thoroughly analyzed the central manner in which the strategies of each company?s business leaders have adapted to cultural differences in order to both facilitate effective operations within global markets and drive new strategic initiatives with improved innovation excellence. Thoroughly provided one (1) example of such strategies in use from each company to support the response.
4. Evaluate the superiority of each company?s organizational competencies in terms of entrepreneurial capabilities, organizational design capabilities, and strategic capabilities geared toward increased performance and profitability. Include one (1) example of such superiority from each company to support the response.
Weight: 10%
Did not submit or incompletely evaluated the superiority of each company?s organizational competencies in terms of entrepreneurial capabilities, organizational design capabilities, and strategic capabilities geared toward increased performance and profitability. Did not submit or incompletely included one (1) example of such superiority from each company to support the response.
Partially evaluated the superiority of each company?s organizational competencies in terms of entrepreneurial capabilities, organizational design capabilities, and strategic capabilities geared toward increased performance and profitability. Partially included one (1) example of such superiority from each company to support the response.
Satisfactorily evaluated the superiority of each company?s organizational competencies in terms of entrepreneurial capabilities, organizational design capabilities, and strategic capabilities geared toward increased performance and profitability. Satisfactorily included one (1) example of such superiority from each company to support the response.
Thoroughly evaluated the superiority of each company?s organizational competencies in terms of entrepreneurial capabilities, organizational design capabilities, and strategic capabilities geared toward increased performance and profitability. Thoroughly included one (1) example of such superiority from each company to support the response.
5. Recommend one (1) appropriate new business strategy for each company that may maximize profitability and improved competitiveness in the industry. Provide a detailed rationale for this strategy.
Weight: 10%
Did not submit or incompletely recommended one (1) appropriate new business strategy for each company that may maximize profitability and improved competitiveness in the industry. Did not submit or incompletely provided a detailed rationale for this strategy.
Partially recommended one (1) appropriate new business strategy for each company that may maximize profitability and improved competitiveness in the industry. Partially provided a detailed rationale for this strategy.
Satisfactorily recommended one (1) appropriate new business strategy for each company that may maximize profitability and improved competitiveness in the industry. Satisfactorily provided a detailed rationale for this strategy.
Thoroughly recommended one (1) appropriate new business strategy for each company that may maximize profitability and improved competitiveness in the industry. Thoroughly provided a detailed rationale for this strategy.
6. Evaluate the success of both companies? corporate level strategies in terms of horizontal integration, vertical integration, strategic outsourcing or diversification. Next, determine the type of strategy that contributed most effectively to the creation of a successful and profitable multibusiness model. Provide a detailed rationale to support the response.
Weight: 10%
Did not submit or incompletely evaluated the success of both companies? corporate level strategies in terms of horizontal integration, vertical integration, strategic outsourcing or diversification. Did not submit or incompletely determined the type of strategy that contributed most effectively to the creation of a successful and profitable multibusiness model. Did not submit or incompletely provided a detailed rationale to support the response.
Partially evaluated the success of both companies? corporate level strategies in terms of horizontal integration, vertical integration, strategic outsourcing or diversification. Partially determined the type of strategy that contributed most effectively to the creation of a successful and profitable multibusiness model. Partially provided a detailed rationale to support your response.
Satisfactorily evaluated the success of both companies? corporate level strategies in terms of horizontal integration, vertical integration, strategic outsourcing or diversification. Satisfactorily determined the type of strategy that contributed most effectively to the creation of a successful and profitable multibusiness model. Satisfactorily provided a detailed rationale to support the response.
Thoroughly evaluated the success of both companies? corporate level strategies in terms of horizontal integration, vertical integration, strategic outsourcing or diversification. Thoroughly determined the type of strategy that contributed most effectively to the creation of a successful and profitable multibusiness model. Thoroughly provided a detailed rationale to support the response.
7. Analyze the strategies that the internal leadership of both Apple and Samsung has taken to discourage unethical behaviors. Provide at least three (3) examples of such leadership in action from both companies to support the response.
Weight: 10%
Did not submit or incompletely analyzed the strategies that the internal leadership of both Apple and Samsung has taken to discourage unethical behaviors. Did not submit or incompletely provided at least three (3) examples of such leadership in action from both companies to support the response.
Partially analyzed the strategies that the internal leadership of both Apple and Samsung has taken to discourage unethical behaviors. Partially provided at least three (3) examples of such leadership in action from both companies to support the response.
Satisfactorily analyzed the strategies that the internal leadership of both Apple and Samsung has taken to discourage unethical behaviors. Satisfactorily provided at least three (3) examples of such leadership in action from both companies to support the response.
Thoroughly analyzed the strategies that the internal leadership of both Apple and Samsung has taken to discourage unethical behaviors. Thoroughly provided at least three (3) examples of such leadership in action from both companies to support the response.
8. Assume that both Apple and Samsung are in need of organizational change and must alter existing strategies. Recommend three (3) specific ways in which Apple and Samsung could change functional, business, and corporate strategies, as well as organizational structure and control in order to improve business performance and competitiveness in their industry. Provide a rationale to support the response.
Weight: 10%
Did not submit or incompletely assumed that both Apple and Samsung are in need of organizational change and must alter existing strategies. Did not submit or incompletely recommended three (3) specific ways in which Apple and Samsung could change functional, business, and corporate strategies, as well as organizational structure and control in order to improve business performance and competitiveness in their industry. Did not submit or incompletely provided a rationale to support the response.
Partially assumed that both Apple and Samsung are in need of organizational change and must alter existing strategies. Partially recommended three (3) specific ways in which Apple and Samsung could change functional, business, and corporate strategies, as well as organizational structure and control in order to improve business performance and competitiveness in their industry. Partially provided a rationale to support the response.
Satisfactorily assumed that both Apple and Samsung are in need of organizational change and must alter existing strategies. Satisfactorily recommended three (3) specific ways in which Apple and Samsung could change functional, business, and corporate strategies, as well as organizational structure and control in order to improve business performance and competitiveness in their industry. Satisfactorily provided a rationale to support the response.
Thoroughly assumed that both Apple and Samsung are in need of organizational change and must alter existing strategies. Thoroughly recommended three (3) specific ways in which Apple and Samsung could change functional, business, and corporate strategies, as well as organizational structure and control in order to improve business performance and competitiveness in their industry. Thoroughly provided a rationale to support the response.
9. 6 references (or number in the assignment)
Weight: 5%
No references provided
Does not meet the required number of references; some or all references poor quality choices.
Meets number of required references; all references high quality choices.
Exceeds number of required references; all references high quality choices.
10. Writing Mechanics, Grammar, and Formatting
Weight: 5%
Serious and persistent errors in grammar, spelling, punctuation, or formatting.
Partially free of errors in grammar, spelling, punctuation, or formatting.
Mostly free of errors in grammar, spelling, punctuation, or formatting.
Error free or almost error free grammar, spelling, punctuation, or formatting.
11. Appropriate use of APA in-text citations and reference section
Weight: 5%
Lack of in-text citations and / or lack of reference section.
In-text citations and references are provided, but they are only partially formatted correctly in APA style.
Most in-text citations and references are provided, and they are generally formatted correctly in APA style.
In-text citations and references are error free or almost error free and consistently formatted correctly in APA style.
12. Information Literacy/Integration of Sources
Weight: 5%
Serious errors in the integration of sources, such as intentional or accidental plagiarism, or failure to use in-text citations.
Sources are partially integrated using effective techniques of quoting, paraphrasing, and summarizing.

Sources are mostly integrated using effective techniques of quoting, paraphrasing, and summarizing.
Sources are consistently integrated using effective techniques of quoting, paraphrasing, and summarizing.
13. Clarity and Coherence of Writing
Weight: 5%
Information is confusing to the reader and fails to include reasons and evidence that logically support ideas.
Information is partially clear with minimal reasons and evidence that logically support ideas.
Information is mostly clear and generally supported with reasons and evidence that logically support ideas.
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