Imagine that you are the general manager of a new store, and you need to prepare for an interview with a local news reporter. (Select a store type of your choice; e.g. clothing, sporting goods, grocery, etc.)
Create a name and financial history for your organization that promotes your store and helps to draw shoppers; writing from a manager’s perspective.
Prepare for your interview by creating a 700- to 1,050-word script based on the following questions:
What is your store brand?
Who is the consumer?
What is the main demographic population you serve?
What factors did you take into consideration when deciding on store location?
How do the demographics affect merchandising decisions?
How do you identify this population?
How do you satisfy their needs and wants?
What does the consumer want?
Why does the consumer purchase a particular product?
What strategies do you use to create awareness, interest, desire, and action in your retail consumers?
What are the psychological aspects of behavior (psychographics), AIOs, and VALs?
Who are the direct competitors?
Add clip art or other images that represent your store but are not product-specific.
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