critical thinking 173

A neighborhood lady noticed that if she gave in-home sales parties for household or kitchen items in September and Early October they were far more successful than if she gave them in the summer. She said women attending were relaxed and buying holiday presents. Another good time for sales was in late January and February, but then women were included to buy small items for themselves. The saleslady would alter her approach. Do you think season affects the ability to listen to sales pitches and respond by the opening of wallets and purses. Can you give another example? Have you noticed that television advertising changes at it nears holidays?

 

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