developing a fictional brand personality copywriting strategic theories and creative copywriting

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You can find all the requirements in the attached files below

Students will be grouped into groups of 4 and will be given a creative brief for
a fictional brand. They will be expected to develop a brand personality for said brand, reinforce that personality through copywriting and finally execute strategic theories for that brand.

The brief will state the brand’s mission statement and values, key products, target market and proposed personality.

The students will then proceed to develop that personality by producing copy introducing the brand to the target market, product description, a poster that executes the emotional branding strategy.

 
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