MKT 441 Week 3 Individual Assignment Marketing Research Tools Paper
Resources: Internet, University Library
Write a 1,050- to 1,400-word paper in which you differentiate among the research tools used in primary and secondary research. In your paper, discuss the differences in primary and secondary research when using qualitative and quantitative approaches and indicate which tools are used for each approach and why.
Format your paper consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
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