Goals-Based Sales and Marketing Plan
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Create a 350- to 700-word goals-based sales and marketing plan (you can use the sales organization you used for your interview or create your own).
Include the following: objectives, the operations needed to achieve those objectives, action steps to take such as sales forecasting, tools and technology used, etc.
State why you feel this is a strong goals-based plan. (Information on effective sales planning can be found in Jobber & Lancaster, chapter 2 and Levy & Weitz, chapter 12)
Post your sales plan to the discussion area.
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