Answer the Review Questions in complete sentences. Make
sure that you answer the question completely in a paragraph
Why do we study ethics?
If each of us has a unique set of influences and values that
contribute to our personal value system, how can that be applied to
a community as a whole?
Consider how you have resolved ethical dilemmas in the past.
What would you do differently now?
How would you propose the resolution of an ethical dilemma using
the Golden Rule?
Of the four commonly held rationalizations for unethi- cal
behavior proposed by Saul Gellerman, which one do you think gets
used most often? Why?
Explain what “doing the right thing” in a business environment
means to you.
Consider the functional departments we have reviewed in this
chapter. Which department do you think faces the greatest number of
ethical challenges? Why?
Philip Kotler argues that professional marketers “should have
the same ambivalence as nuclear scientists who help build nuclear
bombs.” Is that a valid argument? Why or why not?
What are “creative bookkeeping techniques”? Provide three
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