Identify the problems faced by The Royal Bank of Scotland. You should use the following headings.

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Identify the problems faced by The Royal Bank of Scotland. You should use the
following headings.

QUESTIONS
You should note that although the following questions are based on the stimulus
material, it does not contain all the information needed to provide suitable
answers to all the questions. You will need to make use of knowledge you have
acquired whilst studying the course.
Answer all the questions.
1. Identify the problems faced by The Royal Bank of Scotland. You should use the
following headings. (Please identify problems only, solutions will not be credited.)
• Finance
• Human Resources
• Marketing
• External
2. Describe the benefits to an organisation of investing in new technology.
3. Explain the benefits of delayering to an organisation.
4. Describe how horizontal and vertical integration can benefit an organisation.
5. Describe 3 pricing tactics that could be used when an organisation attempts to launch
a new product.
6. Explain why managers use cash budgets.
7. Describe how 5 different stakeholders of The Royal Bank of Scotland could influence
the organisation’s future plans.
8. Describe the internal factors that could result in a quality decision being made.
9. Discuss the use of quality standards, such as the BSI Kitemark, for an organisation.

 

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