Localization

Question: As the CEO of Coca-Cola, which ONE of the following strategies would you pursue and WHY:
o Global Standardization
o Localization
o A Blended Strategy of Both
-You are supposed to explain why you don’t want to do the other strategy.You don’t want to talk a lot about why you did not choose the other option, but about what is good about the option that you choose.
-You can put some numbers/go to yahoo finance
-Give examples-important/analysis what will happen in the future
-Put sources that you used
-You may do additional research if you wish, but make sure you cite your references.

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