marketing research 27

The focus of week 3 is on what type of research method you will use, and what are some of the questions you may ask. ‘

TOPIC 1: In one paragraph, describe the research method you will use: (not all of these questions may apply to your research method)

Quantitative or qualitative?

Primary or secondary?

What kind of data collection (interviews, surveys, observation)?

How many people do you plan to collect data from?

How will you collect this data?

Refer especially to the Hague book for research methods in both quantitative and qualitative studies.

Research Question:

The Federal Government is currently spending billions of dollars on Professional Services. Many government agencies will look to contractors (outside the government) for assistance with engineering; environmental, logistics, consulting, or language services.

How can contractors (outside the government) market their business to and partner with Federal Government agencies in order to be a better provider to the Federal customers?

 

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