MBA 5101 Unit II Mini Project
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Unit II Mini Project
SWOT Analysis
Based on your unit reading, create a SWOT analysis for the company you chose to research. Your analysis should be between one to two pages, and identify the company’s strengths, weaknesses, opportunities, and threats. Use Microsoft Word and create four sections for your paper using the SWOT categories as your headings. Each category should have approximately 200-300 words describing the issues that fall under that area, for a total of 800-1,200 words across the four areas of the mini-SWOT analysis. The opportunities and threats should have at least ten items identified for each. Format your SWOT analysis using APA Style. Use your own words, and include citations and references as needed to avoid plagiarism.
Information about accessing the Blackboard Grading Rubric for this assignment is provided below.
Wheelen, T. L., Hunger, J. D., Hoffman, A. N., & Bamford, C. E. (2015). Concepts in strategic management and business policy: Globalization, innovation, and sustainability (14th ed.). Upper Saddle River, NJ: Pearson.
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