overview of the marketing plan is not a summary and conclusion but an overview of what the plan entails and what it does not address.

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Purpose ofAssignments in regards to this finalassignment. You wiil need to use the priviousAssignments to complete this one.
The purpose of this assignment is to help students think through the importance of social legal and ethical issues that may arise with their product or service and the implications of decisions made within those frameworks. It is designed to help the learners understand ethical and legal issues related to marketing practices. This knowledge helps to prevent such issues when developing the marketing strategies in their marketing plan. The executive overview of the marketing plan is not a summary and conclusion but an overview of what the plan entails and what it does not address.
Assignment Steps
Producing and marketing a product without regard to ethical legal and social considerations is detrimental to the overall success of any company.
Assessin a maximum of 700 words the ethical legal andsocial issues affecting your product or service in two markets:the United States and one international market. Domestic market generally means the market where the company headquarters are located. If you choose a domestic market that is not the U.S. then your other market is required to be the U.S. marketplace. This should added to the Target Market section of your Marketing Plan.
Includethe following:
Formulatea maximum 350-word executive summary including at a minimum the following elements:
Integratethe previous weeks’ sections and incorporate corrections and suggestions from the instructor’s weekly feedback. The marketing plan should be a minimum of 3850 words and include the following:
Citea minimum of three peer-reviewed references.
Includeall peer-reviewed references from the previous weeks’ individual assignments in your marketing plan.
Formatyour assignment consistent with APA guidelines.
Clickthe Assignment Files tab to submit your assignment.

 

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