retail wholesale pricing fresh produce
In your marketing activity groups, collectively analyze the current pricing for fresh fruit and vegetables in the Halifax market.
Visit at least 5 retail outlets selling fresh produce and collect retail pricing for at least 10 produce items. Please be sure to collect the same data from each retail location (same product, same sizes, same quantity, etc.).
Identify the current wholesale price for the products selected. You can find this information summarized at Agriculture and Agri-Food Canada’s website:
- https://infohort-d.agr.gc.ca/IH5_Reports/dailyWhol… under Horticulture Wholesale Price Reports – Use Wholesale – Montreal for the dates you collected your data
- To convert to Wholesale – Halifax use the Weekly Wholesale to Retail Market Prices. You’ll need to compare the Montreal and the Halifax historical data to determine the additional cost to ship to Halifax (a transportation factor). The most recent data for comparison is 2014.
Calculate the current mark-ups and margins for each product at each retail location.
Analyze the resulting data and summarize your observations in a short report, (maximum 3 pages, 1.5 spacing) to present your findings.
Note:
You may wish to source the current wholesale pricing for Montreal prior to retail location visits to ensure that the specific wholesale data is available.
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