Review the Managements Discussion and Review (MDR), aka the Managements Discussion and Analysis (MDA) section,

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The two companies are Garmin and Fitbit

1.Review the Managements Discussion and Review (MDR), aka the Managements Discussion and Analysis (MDA) section, which can be obtained from the SEC 10-K reports. Develop pro-forma financial statements for your company/competitor for the next 5 years. Pro-forma financial statements require us to make conservative assumptions about future growth; as such, your discussion must justify and support any assumptions you have made in developing the pro-formas.
2.Discuss current strategy (ies) used by the company/competitor and any relevant future investments required to support the business unit (s) strategy(ies) to achieve higher ROI and market position.
3.Perform a ratio analysis on the two pro-forma financial statements you’ve developed (company and competitor), and provide a discussion regarding future profitability and competitive performance as well as any significant changes you observe. To successfully complete this assignment, please show all ratio analysis calculations.

 

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