Review the textbook and other questionnaires to guide you in this assignment.

Several of our nation’s largest banks are concerned about the growing influence of PayPal. Over
the past 10 years, PayPal has developed and earned the trust of a significant amount of
consumers around the world. Recently, 3 of the nation’s largest banks have finally been reaching
out to address PayPal’s growing influence. These banks are starting to deliver products and
services that will allow consumers to move money and make payments online. Marketing
research efforts conducted by these large banks show that consumers are decreasing the use of
checks and cash.
After you have read the assigned textbook readings, read The Wall Street Journal article “Big
Banks Join Battle for Online Payments.” In addition, you must research the topics “online
banking” and “PayPal” in The Wall Street Journal, Fortune Magazine, and The Economist.
Assignment Deliverables: In a minimum of 500 words, describe the results of your assignment by using these level
2 headings to complete your essay:
o PayPal’s Competitive Advantage.
o Retail Banking’s Foray into Online Banking. Research Tips: While researching PayPal, pay particular attention to the articles that outline and describe
PayPal’s competitive advantage over traditional banks.
While researching online banking, pay particular attention to articles that outline and
describe banks that are losing their influence as well as the new products and new
services they are introducing (or about to introduce).
Only research these sources with the following resources via Liberty University’s Online
Library: Wall Street Journal, Fortune Magazine, and The Economist. SPSS QUANTITATIVE ASSIGNMENT 1 INSTRUCTIONS
After conducting and writing up the results of your PayPal assignment from Module/Week 2, you
have been hired by one of the major banks you just researched. The bank is interested in taking
market share from PayPal and expanding its online banking presence.
In a Word document, develop survey questions that could be analyzed by various statistical
techniques using SPSS. You are to develop a minimum of 3 survey questions for each of these
o Retirees and Americans 55 years and older are responsible for over half of the nation’s
wealth. Note: demographic questions will not suffice here.
o Current banking and PayPal practices.
o Future banking and online banking products for the target market/market segment (ages
55 and older). Your grade for this assignment will be based on your creative questions. These are designed to
help the bank develop new online banking products/services. Review the textbook and other
questionnaires to guide you in this assignment.




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