1 PARAGRAPH OR LESS
The assignment its missing the pitch on step 5
Step 5: Brand and Sales Pitch The company that makes one of the basketballs is looking to rebrand the product. They have asked for your input on possible brands ideas. First read the Brand Vision statement which summarizes the goal for the new brand. Then look at the logo name and tagline recommendations. Which of the two brand directions do you think best meets the goals of the brand vision? Please support your decisions. Second write a 2-3 sentence sales pitch that you would use to try to convince someone to purchase this product.
Step 1: product
The basketball that will sell the most is the one that has more unique features. These features favor the interests of the customers. The basketball with the least features or rather less unique features will not sell much. Customers go for goods and services that can satisfy their needs fully.
Step 2: place
Buyers are most likely to purchase products such as basketballs on online stores. It is impossible to find such products in traditional stores since the buyers that visit such stores mostly do not require the basketballs. Traditional stores are mostly found in rural settings. Therefore the buyers will opt for the online stores to purchase the basketballs.
Step 3: Promotion
In promotions the products that are expected to sell the most are products that have unique features. However the marketing strategy also determines how best the product will sell. A product could be better than the other but not sell as much due to the marketing strategies used.
Step 4: Price
The pricing of a product determines how well it will sell. Once a product is too expensive most customers will not look at it twice. However if the price is lower customers will always opt for that specific product. Originality also matters when it comes to specific products. This is when customers do not mind about the prices but rather how original the product is.
Step 5: Brand and Sales Pitch
The company should ensure that their rebranding does not change the identity of the product they are selling. They should also ensure that the product maintains its originality. It should also match its logo tagline and name.
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