Survey Methods

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Ocean Beverage Company would like to assess whether its current Latin-American consumer base would be interested in the company’s new health and energy beverage.  You have been asked to take the lead on surveying the company’s current clientele.  To complete this assignment you must:

  • Research survey methods using your textbook, the Argosy University online library resources, and the Internet.
  • Based on your research, select three survey methods and evaluate their suitability to the proposed Oceans Beverage project.
  • Create a chart to present the positive and negative attributes of the three selected survey methods.
  • Select four types of non-sampling errors that occur in survey research, describe each type and discuss examples of each. 
  • Develop the chart in a 2–4-page paper in Word format. Apply APA standards for writing style to your work. Use the following file naming convention:

By Wednesday, December 17, 2014, deliver your assignment to the M2: Assignment 1 Dropbox.

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