thinking map market analysis

Use the Capstone Project Case Study (provided in the Module 8 folder) to conduct a market analysis. In your market analysis, identify the segments (potential patients and physicians, for example) and provide a summary of your findings.

Develop a written report of your market analysis. Include a visual diagram of your overall market analysis using strategic thinking maps (see diagram in the Module) as a tool to assist with the different facets of the strategic planning process.

The map is to be used as a supplement to your written market analysis. The market analysis produced will be used in the final submission of your Capstone Project.

Your well-written market analysis should meet the following requirements:

  • Be 3-4 pages in length, not including the cover, abstract (optional), or reference pages.
  • Utilize headings to organize the content.
  • Include the strategic thinking map in addition to/or as a part of the 3-4 pages of content.
  • Include a minimum of four references with associated in-text citations. The CSU-Global Library is a good place to find these references.
  • Be formatted according to the APA Guidelines

*Please make sure all references are within 10 years*

 
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