unit 6 website analysis paper
Instructions
You are required to write a 6-8 page paper describing your evaluation of the value and effectiveness of a firm’s website.
Content Requirements
For this paper you should
- Describe your selected website
- Explain how the website is used
- Describe the profit strategy
- Discuss its target market and the value it provides to users,
- Illustrate this value by providing some examples of strategies used by the firm
- Conclude and provide an overall evaluation of the firm’s online strategy
Formatting requirements
- View Assignments and Grading for rubric and formatting details.
Due Date
- Submit by Sunday of Unit 6 by 11:59 p.m. CST.
Website Analysis Paper
For this paper, you are to evaluate the value and effectiveness of a firm’s website. You should work on this assignment throughout the semester and avoid waiting until the last minute.
Formatting Requirements
- This paper should be 6-8 pages double spaced, Times New Roman, 12 point font.
- The paper should have 1” margins.
- It is important that you use at least five credible sources to support your arguments.
- Proper in-text citations must be used. Plagiarism will result in a zero for this assignment.
Due Date
- Submit by Sunday of Unit 6 by 11:59 p.m. CST.
|
Criteria |
Ratings |
Points |
||
|---|---|---|---|---|
|
Exceeds Expectations |
Meets Expectations |
Does Not Meet Expectations |
||
|
Content |
Responds to every assignment requirement with originality. Displays an exceptional familiarity with the texts and topics being discussed. 50 to >35 pts |
Responds to most assignment requirements with originality. Displays a familiarity with the texts and topics being covered. 35 to >19 pts |
Fails to respond to most assignment requirements. Does not display a familiarity with the texts and topics being covered. 19 to 0 pts |
50 |
|
Length and Format |
More than 6 pages, not including cover page and reference list . Times New Roman 12 pt font, double-spaced, 1′ margins on all sides. 25 to >17 pts |
6 pages, not including cover page and reference list. 12 pt font, double-spaced, 1′ margins on all sides. 17 to >10 pts |
Less than 6 pages. Errors in formatting. 10 to 0 pts |
25 |
|
Citations |
Properly cites reference materials used. 17 to >12 pts |
A few incorrect or missing citations and/or reference list entries 12 to >7 pts |
Multiple incorrect or missing citations and/or reference list entries 7 to 0 pts |
17 |
|
Grammar and Spelling |
Exceptional use of proper English and free of all typographical errors and grammatical mistakes. 15 to >9 pts |
Proper use of English and generally free of typographical errors and grammatical mistakes. 9 to >5 pts |
Multiple English errors, typographical errors, and grammatical mistakes. 5 to 0 pts |
13 |
|
Total Points |
105 |
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