Week 6 discussion
Marketing and Fund-Raising in a Nonprofit Organization
Mike is the executive director of a nonprofit organization
that serves persons who were recently incarcerated and their families. In
looking over the anticipated needs of the organization, Mike and the board of
directors project a need for $1,000,000 for the coming year’s operations. At
present, funding is only available for a $900,000 budget. They are seeking your
advice on how to raise the additional $100,000 needed. Advise them on what
steps they should take, and give your rationale.
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