Chapter 10 Consumer Identity I: Sex Roles and Subcultures
What is a subculture? How does it differ from a microculture?
What is the difference between a high-context and a low-context culture? What is an example of this difference?
How do religious subcultures affect consumption decisions?
Chapter 9 Group and Situational Effects on Consumer Behavior
Is the customer always right? Why or why not?
What are some important pros and cons of e-commerce?
What are some of the ways in which organizational decisions differ from individual consumer decisions? How are they similar?
Chapter 3 Cultural Influences on Consumer Decision Making
What is collective selection? Give an example.
What is advergaming? Give an example.
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