Using Starbucks as an example:
Interpret syndication of information as the use of social media.
Describe how social media is used for your service (i.e., identify
and explain the various tools used for service promotion and brand
building for your service). Is the current strategy being used the
best one? Why or why not? What recommendations would you make to
use/change how social media is used advantageously for your
service? Has your service had to deal with counteracting negative
social media? If so, explain how the company did this. If not, what
recommendations would you make if a negative message was posted on
social media about your service? Explain and provide
recommendations for change.
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