You just had Terry, one of your team members from marketing, give a presentation to the engineering group about the new product and its importance to the company’s product line. The presentation covered the launch program, giving an emphasis on the milestones and dates. The purpose was to get the engineering group’s buy-in on the prototyping approach, dates, and final production dates. After 4 slides of a 35 slide presentation, Terry was bombarded with detailed engineering-related questions about the specifications and production issues. Terry, who wasn’t prepared for such questions, got aggravated and visibly frustrated, closed down the presentation and, said, “That’s it,” and left the meeting.

Provide a 3–5 paragraph description that answers the following questions:

Was Terry’s presentation appropriate for the audience?

How could Terry have better prepared for the presentation?

How could Terry have handled the questions?

What should the project manager do after Terry left the room?

What would you do differently to get the engineering group’s buy in?

International Business Communications 900 words with references

Your fast-food franchise has been cleared for business in all 4 countries (United Arab Emirates, Israel, Mexico, and China). You now have to start construction on your restaurants. The financing is coming from the United Arab Emirates, the materials are coming from Mexico and China, the engineering and technology are coming from Israel , and the labor will be hired locally within these countries by your management team from the United States. You invite all of the players to the headquarters in the United States for a big meeting to explain the project and get to know one another. The people seem to be staying with their own groups and not mingling.

·         What is the cultural phenomenon at play here (what is it called/ term)?

·         How do you explain the lack of intercultural communication and interaction?

·         What do you know about these cultures—specifically their economic, political, educational, and social systems—that could help you in getting them together?

·         What are some of the contrasting cultural values of these countries?

You are concerned about some of the language barriers as you start the meeting, particularly the fact that the United States is a low-context country, and some of the countries present are high-context countries. Furthermore, you only speak English, and you do not have an interpreter present.

·         How will this affect the presentation?

·         What are some of the issues you should be concerned about regarding verbal and nonverbal language for this group?

What strategy would you use to begin to have everyone develop a relationship with each other that will help ease future negotiations, development, and implementation?

Assignment 1: LASA 2: Stratification and Prejudice in Current Events

The purpose of this assignment is to explore stratification and prejudice in current events. Despite great advances towards equality between the races and genders, racial and gender discrimination, as well as class stratification remain serious social problems. To conclude this course, you will use the news media to discover current social issues with regards to race and gender.

To complete this assignment, perform the following tasks:

• Using newspapers, news websites, or news magazines, select three current events (within the last six months) that reflect our studies on stratification.  One event should represent racial issues, one gender issues, and one class issues.  All three should demonstrate discrimination and/or stratification in American society.

• Using your research, describe the current events and how they are reflective of your studies on racial, gender, and class discrimination and/or stratification.

• Analyze the events and apply the lecture and text to the news articles. What theories of stratification apply?  Are the current events representative of the historical trends of racial, gender, and class discrimination and or/stratification? What solutions, if any, should be applied to these current events?

• In your discussion, apply your personal experiences and observations to the current events.

• How do you feel that the media perpetuates discrimination and/or stratification based on race, gender, and class?  Support your ideas with concepts from the text and/or appropriate outside resources.

Provide a minimum of three references and apply the correct APA standards in the format of text, citations, and references.  Your paper should include a title page and reference. Your paper should be at least five pages in length, not including the title and reference pages.

Name your file LastNameFirstInitial_M5_A1.doc and submit it to 
M5: Assignment 1 Dropbox by Monday, August 28, 2017.

What are three sales promotion strategies? Compare and contrast the three strategies and use one product to illustrate each strategy. Compare and contrast which strategies would be appropriate with each of the four major types of selling (trade, retail, telemarketing, and e-marketing). Incorporate concepts and examples from this week’s lecture in your post.

Week Four Lecture

Marketing venues used to be so traditional: we had three network channels, outdoor billboards, newspapers, magazines, and a few radio stations located in each market. Not true for today! Today’s marketer has to select from the traditional venues along with dozens of cable channels, satellite radio, and the Internet. The Internet alone adds selections such as smartphones, tablets, and social media. What is a marketer to do? How does a marketer begin to select a venue that has the highest probability of reaching the organization’s potential customers on a limited budget?

Today’s marketers have embraced a new method of communication; along with the traditional venues, marketers now also use alternative marketing tactics such as “buzz marketing, guerrilla marketing, product placements and branded entertainment, and lifestyle marketing” (Clow & Baack, 2012, p. 258).  Sometimes this is called “tradigital marketing” because the marketing strategy is a combination of traditional and digital venues. How does a marketer select a venue? Marketers will use the venue believed offers the highest probability of reaching their targeted market segments.

Our text does a very good job of describing buzz marketing, guerrilla marketing, product placements and branded entertainment, and lifestyle marketing. Buzz marketing is just like word-of-mouth marketing, except it has a far greater reach because of the Internet. Get people talking about your product. Get people telling their friends about your product. Finally, get the people to blog via social media about your product. Do you see how such word-of-mouth marketing travels around the globe? And . . . how much does this cost the organization? Nothing.    Word-of-mouth marketing continues to be the most influential marketing tool. Erik Qualman (2013) stated we have moved from word-of-mouth to literally “world-of-mouth” marketing all because of the Internet’s reach (p. 1). While guerrilla marketing and the other alternative marketing venues have an excellent chance of reaching the desired targeted market segment, nothing competes with the effectiveness of the “world-of-mouth.” Below is a discussion of consumer promotions, sales promotion strategies, and trade promotions.

Consumer promotions are all around us in the form of “coupons, percent-off discounts, free trials and samples, buy one get one free deals, rebates, premiums, ad specialties, and contests and sweepstakes” (Kokemuller, para. 1). Although they are used to increase the sale of a product, their effectiveness in attracting new, long-term customers is usually the end goal. See this example of a consumer promotion done right with the target market in mind:

http://youtu.be/j_DSa15hmKc

Consumer promotions are the incentives directed to the end user (you). The end user could also be a business who consumes the product and does not resell the product. Organizations invest a significant amount of resources into sales promotion strategies that are designed to attract and engage the consumer to buy.

Trevis Team. (2014, July 1). Can Coach rebuild its brand image with new promotional strategies? Forbes. Retrieved from http://www.forbes.com/sites/greatspeculations/2014/07/01/can-coach-rebuild-its-brand-image-with-new-promotional-strategies/