write a formal paper in 6th edition APA style on Atrial-septal defect. You will need to identify the following in your paper: the population you are assessing (adult, elderly, child, pregnant woman, etc.),

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This paper must be correct APA format, I have had problems with this, please make it correct
You will write a formal paper in 6th edition APA style on Atrial-septal defect. You will need to identify the following in your paper: the population you are assessing (adult, elderly, child, pregnant woman, etc.), historical data you will need to collect, assessment data you will need to collect, abnormal and normal findings, tests that will be completed, a plan of care based on current guidelines, and all individuals/departments that will be involved in the plan of care. You need to include at least 6 current (within the last 5 years) research articles within your paper. The paper needs to be at least 4 pages in length. See attached grading rubric

You will write a formal paper in 6th edition APA style on Atrial-septal defect. You will need to identify the following in your paper: the population you are assessing (adult, elderly, child, pregnant woman, etc.), historical data you will need to collect, assessment data you will need to collect, abnormal and normal findings, tests that will be completed, a plan of care based on current guidelines, and all individuals/departments that will be involved in the plan of care. You need to include at least 6 current (within the last 5 years) research articles within your paper. The paper needs to be at least 4 pages in length. This paper will need to be completed in 4 days (10/20/2016). The grading rubric is as follows:

FINAL PAPER GRADING RUBRIC

Criteria A (18-20) B (16-17) C (14-15) D (12-13) F (0)
Quality of Sources Peer reviewed, current within 5 years, nursing oriented journals Demonstrates skillful use of high-quality, credible, relevant sources to develop ideas that are appropriate for the discipline and genre of the writing Demonstrates consistent use of credible, relevant sources to support ideas that are situated within the discipline and genre of the writing.
Demonstrates an attempt to use credible and/or relevant sources to support ideas that are appropriate for the discipline and genre of the writing. Demonstrates an attempt to use sources to support ideas in the writing. Does not demonstrate or demonstrates very poorly that sources support the ideas in the writing.
Plagiarism
Mechanics Punctuation spelling grammar, and style Uses graceful language that skillfully communicates meaning to readers with clarity and fluency, and is virtually error-free. Uses straightforward language that generally conveys meaning to readers. The language in the portfolio has few errors. Uses language that generally conveys meaning to readers with clarity, although writing may include some errors. Uses language that sometimes impedes meaning because of errors in usage. Very poor use of grammar, punctuation, spelling that consistently alters the meaning intended in the writing.
Context and Purpose
Demonstrates a thorough understanding of context, audience, and purpose that is responsive to the assigned task(s) and focuses all elements of the work. Demonstrates adequate consideration of context, audience, and purpose and a clear focus on the assigned task(s) (e.g., the task aligns with audience, purpose, and context). Demonstrates awareness of context, audience, purpose, and to the assigned tasks(s) (e.g., begins to show awareness of audience’s perceptions and assumptions). Demonstrates minimal attention to context, audience, purpose, and to the assigned tasks(s) (e.g., expectation of instructor or self as audience). Demonstrates no attention to context, audience, purpose, and to the assigned task(s).
Content
Uses appropriate, relevant, and compelling content to illustrate mastery of the subject, conveying the writer’s understanding, and shaping the whole work. Uses appropriate, relevant, and compelling content to explore ideas within the context of the discipline and shape the whole work. Uses appropriate and relevant content to develop and explore ideas through most of the work. Uses appropriate and relevant content to develop simple ideas in some parts of the work. Does not use appropriate or relevant content to develop or support simple ideas throughout the work.
APA Format 0 errors 1-2 errors 3-4 errors 5-7 or more errors 8 or more errors

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Develop a Work Breakdown Structure (Example in Chapter 4, Figure 4.4) and code (Example: Exhibit 4.1) for a project in which your company is going to build 100 USB wired trackball mice to be delivered to a retail store chain in your local area. Identify all the major components and provide at least three levels of detail.– Both the WBS and coding must be in either Microsoft Excel or Project. You can submit them either together (in different Excel tabs, for example) or as separate files.

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Prompt One-Provide an overview of women’s health as it relates to myocardial infarction.

Prompt Two- Discuss the implications for the high mortality rate related to myocardial infarction among women.

Prompt Three-Identify nurse education related to heart disease prevention.

Prompt Four-Discuss the impact that Obama Care will have on the healthcare of women, specifically preventative healthcare.

Prompt Five-As a future nurse (must include the three roles of the nurse), how would you plan to address this issue?

Conclusion

Appendix

Handout

Directions for the paper/writing assignment:

1. 1. You want to prepare this assignment in APA 6^th edition format, must have at least five sources-two-three recent articles and at least two internet sources. You cannot use WebMD, HealthyMinds, emedicinehealth or Wikipedia. You need to use a quality internet source that has an identified author or Nationally/Internationally recognized organization.
   2. Must have an introduction and conclusion
   3. Use the questions for this assignment as subheadings in APA format. The question prompts serve as the body of the paper.
   4. Paper should be five (5) page excluding cover and reference page.

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Using the bank scenario as a guide, discuss the following:
Create your branding strategy (position statement) for your new target market based on your situation analysis. This will start to integrate your goals, your situation analysis results, and your target market.
Create high-level advertising and public relations strategies that support the position statement that is targeting your new market segment. This includes an overview of the main the way in which you will deliver your message to your audience (humor, logic, emotion).
Incorporate specifics regarding the digital or traditional marketing channels that will be used to deliver your message to your target market to increase both reach and frequency. This includes magazine titles, specific newspapers, or actual social media sites as examples.
Discuss why the selected advertising and public relations strategies are appropriate with respect to specific target segment penetration.

Scenario
We grade Discussion Boards and Individual Projects using three project criteria: Task Requirements, Demonstration and Application of Knowledge, and Academic Writing and Format. We score each project criterion using four performance values: Unsatisfactory, Developing, Effective, and Proficient. Please see the following tables for the details.
You have just been hired as the vice president of advertising and public relations. The president of the company has sent you the following message to give you an idea of what the company is about and what is expected from you in your new role:
Introduction
Welcome to the first of our strategic planning meetings. Before we get started, I would like to thank you for joining our bank in the capacity of Vice President, Advertising and Public Relations. Although we only have five branches located throughout our state and are considered a small bank by some, we not only wish to grow, but must grow or we will be swallowed by the big banks that are operating all around us. We have been too stagnant for too long and it is time to move forward. Senior management conducted several strategy sessions, and it was decided that we needed a new approach, which is why we created this new position and brought you on board to lead the charge.
We have never had a strong focus on public relations as a marketing tool, and we have also never really considered advertising as a requirement because we have relied mostly on referrals and word-of-mouth advertising in the past. This has served us well as a local bank, but based on increasing competition and the need for additional revenue, we need to grow beyond our existing customer base. This is where you come in.
I realize you have a very strong marketing background in advertising and public relations and have helped several organizations meet many of the same objectives that we are trying to achieve. By using someone from outside of the bank, we hope to bring in creative and fresh approaches to our strategic initiative. Ultimately, you are responsible for goal achievement. Let’s discuss the situation.
Background and Present Customer Base
As you are aware, we have been around for 30 years and have grown to 5 branches throughout the state. Our customers love us because we treat them like real people, focus on strong customer service, and give every customer the attention they require. We offer basic banking services from our 5 physical locations. Our services include savings accounts, checking accounts, CD’s, and loans.
We love our present customer base and do not want to lose them because they made us what we are today; however, our current local customers create very high expenses and offer little current or future revenue growth opportunities. They have very little money in their checking and savings accounts, so as a bank, we make very little on those assets. In addition, they carry a high cost per customer, which reduces our profit. They tend to be people from older generations who are not technologically savvy, require constant attention from our branch representatives through face-to-face transaction processing, insist on receiving paper bank statements, and refuse to use our ATMs. In addition, these customers are not the type that are taking out big loans and mortgages, which is really where we make a lot of money on the interest. Basically, we love our customers and want to keep them, but they cost us a lot of money and provide a very low return on investment (ROI). We need to penetrate a new market segment, and unfortunately, I do not know who that is.
Our current marketing strategy is to use our present customers to help us find new customers, but so far, we have not grown outside of our present, mostly unprofitable, market segment.
Next, as we have discussed, we currently offer no online banking or e-commerce services. That is rapidly changing because we are already working on the entire technical infrastructure. That will be ready to go soon, but we need to know how to get the word out regarding that initiative to the right new target market. In the marketing world, you call that reach and frequency.
Although this is a marketing-focused endeavor, you must create a strategic marketing plan before launching. This plan will set the bank’s marketing direction and bring the bank’s strategic goals down to an operational level where you can move forward based upon board approval of your plan and recommendations.
Reasons for Change
Based on the information above, we need to change the way that we do business to remain competitive; otherwise, the big banks will wipe us out. Specific reasons for the change include the following:
Competition
We have no competitive advantage
The competition is growing, even in our own local geography, and starting to erode our current customer base.
ROI is minimal based on the current customer base
Expenses are high based on current customer base
Limited growth potential in the current customer base
Public relations is a key channel offering many opportunities
Embrace advertising to expand beyond our customer base
Advertising and public relations will be required to announce and successfully achieve the goals for our new branding and direction
The Bank’s Long-term Strategic Goals
Increase overall profit and ROI
Create a competitive advantage through our e-commerce initiative
Identify and penetrate a profitable new market segment
Use effective advertising and public relations to drive all 3
General Direction Forward
Achieving our long-term strategic goals should be based on the following overall components:
We must find and establish our presence within a new profitable target segment. This encompasses launching new products and services, including the establishment of a very strong e-banking program that is based on the specific requirements of the new target market.
We must develop an integrated advertising program that is inclusive of a strong public relations component. The focus of both the advertising and public relations will be penetrating our new segment through effective advertising and public relations, eventually resulting in increased profit.
An Overview of Your Role Moving Forward
The steps that will need to be taken to complete this initiative are as follows:
Phase 1: Create advertising and public relations objectives that align to each of the 4 strategic goals. These represent the goals that you will achieve through the team’s efforts.
Phase 2: Identify a new target market, and create service and product offerings that are tailored to that segment by utilizing the marketing mix. You will also investigate appropriate communication channels to reach this market.
Phase 3: Create your branding strategy (position statement) for your new target market based on your situation analysis. This will start to integrate your goals, your situation analysis results, and your target market. This includes understanding, anticipating, and integrating plan components based on the potential impact of external influences (regulatory, economic, social, technology, etc.) that affect marketing.
Phase 4: Create a public relations piece that you will use that is based on the target market needs, and include specific measures to gauge if it is effective. This will include tracking from an ROI perspective. You will present a preliminary proposal to senior management in advance of the final presentation to the full board in Phase 5.
Phase 5: Give a final presentation to the bank president and the board with your overall recommendations. This will include how the strategy is integrated between the four components of the marketing mix.
The post
Using the bank scenario as a guide, discuss the following:

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Examine each of those areas of the case for evidence to use during your analysis, and consider the following questions for each area:

Accounting – what are the economics of the alternatives? Think of impacts on revenues, costs, and profitability.

Administrative Studies – assign a probability to each alternative you suggest and calculate an expected value for each alternative. Which alternative has the highest expected value?

Economics – what is the state of the various global economies where you suggest alternatives (or the state of the US economy)? What is the potential impact of the economy(ies) on the alternatives?

Finance – What impact will your suggestion have on the evaluation of the stock and the financial reporting of the company? Can you calculate any discounted cash flows or revenues?

Legal – what are some of the legal and environmental concerns surrounding the options? Are there any regulatory issues?

Management – what is the impact of your suggestion on the structure and staffing of the company?

Marketing –What would be your target markets? Develop a basic marketing strategy for the markets.

MIS – are there any systems that your company can use to help it manage the new effort(s) and better integrate?
As you craft your arguments, think of the functional areas for evidence to support your claims/arguments, and ask yourself the following questions:

– What claims am I making? This could take the form of the central theme of the case – think about the issue or issues faced by the company and whether or not they take the form of claims.

– What evidence do I need to present to justify those claims?

– Was it adequate to establish a causal link?

– Did the evidence presented come from credible and reliable sources?

– Was the source of the evidence an authority on the topic?

– Was the evidence presented clearly expressed?

– Did they provide enough evidence to adequately establish causality?

– If so, explain. If not, what evidence needs to be presented that establishes causality?

– Were there any underlying assumptions that I missed?

– What persuasive techniques can I use to get the reader to agree with me?

– As you write your response, focus on the tips presented earlier on persuasive writing
techniques.

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