MKT 421 Week 4_Learning Team Assignment Marketing Plan Phase III

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MKT 421 Week 4 Team Assignment Marketing Plan: Phase III

1,400 word paper to include the following information:

ü Describe the attributes of your product or service in detail.

ü Describe the pace at which your product will move through the product life cycle and the factors that will affect its movement. How will the product life cycle affect the marketing of your selected product or service?

ü Identify the positioning and differentiation strategies for the product or service.

ü Identify the appropriate price strategy that should be used for the product or service.

Format your paper consistent with APA guidelines.

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Describe how the results of the research may impact future nursing practice.

Select a nursing research article from the list below that includes a theoretical or conceptual framework and the exploration of a clinical problem. Identify the nursing research article components using the Week 5 research template.

Development of a Proactive Care Program (U-CARE) to Preserve Physical Functioning of Frail Older People in Primary Care

Emotional Work and Diversity in Clinical Placements of Nursing Students

Nurses? Preparedness and Perceived Competence in Managing Disasters

Self-efficacy-based training for research literature appraisal

The template will be evaluated on the effectiveness of the discussion of the following components. If a component is not present in the article, its absence should be discussed.

Identify the research problem.
Identify the research purpose.
Summarize the review of literature.
Identify the nursing framework or theoretical perspective.
Identify the research questions and hypotheses.
Identify the variables.
Identify and discuss the appropriateness of the design.
Discusses the validity and reliability of the instruments, tools, or surveys.
Discuss the significance of the study. Did it resolve the question?
Discuss the legal and ethical issues of the study. Include the use of human subjects and their protection.
Describe any cultural aspects of the study.
Describe the final sample.
Describe the procedures for data collection.
Summarize the results including statistical analysis used or other method of analysis.
Describe how the results of the research may impact future nursing practice.
Apply the research to the student?s nursing practice.

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You are going to use the multi-attribute model to analyze the current competitive status of your favorite
store and make corresponding recommendations.
DIRECTIONS:
1) For your favorite store (the one that you wrote on your student information sheet), pick the 5 most relevant
store benefits for the retail type that your store belongs to. (See Chapter Four’s discussion of the multi-attribute
model or your notes from class discussion for assistance).
2) Pick two top competing stores (intratype competition) of your favorite store.
3) Develop a questionnaire based on the multi-attribute model to assess FIVE PEOPLE’S evaluations of the
three stores’ performance on your FIVE benefits and the respondents’ importance scores for those
FIVE benefits.
4) Type up the questionnaire. Give to FIVE people that are familiar with your THREE featured stores.
Design the questionnaire any way you want, making it an effective and efficicient tool to collect the data you
need. Include demographic information on the questionnaire and a place for the respondent to provide
contact information. (I will be randomly contacting (email or cell) your respondents to verify their
participation). Make sure you include in your questionnaire everything you need for the multi-attribute model
comparison and to answer the questions below in Part 5. This is your survey. Collect whatever other
information you think would be helpful to complete your assignment.
5) Analyze the results. Provide no more than a three-page bullet-point report on your findings. In your
analysis consider at least the following: 1) Did the respondents’ evaluation scores correspond with the store that
they usually choose? What are some of the reasons why or why not? 2) What benefits are the most important
for people shopping at this category of retailer? How does this correspond with what you know about
this category of retailer. 3) What specific recommendations can you make to your favorite retailer based on
what you learned from this analysis? CONSIDER RETAILING TACTICS YOU LEARN THROUGHOUT
THE NEXT SEVERAL WEEKS TO FORM SUGGESTIONS FOR IMPROVEMENT. 4) What are some
interesting findings from your data? 6) Turn in the questionnaires and the report Monday, March 10th at the
beginning of class. Everything must be typed. This assignment is worth 20 points.

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A business executive must make the four round trips between the head office in Dallas and a branch office in Atlanta.Departure date from DallasReturn date to DallasMonday, July 6Friday, July 10Monday, July 13Wednesday, July 15Monday, July 20Friday, July 24Tuesday, July 28Friday, July 31The price for a round ticket from Dallas is $400. A discount of 25% is granted if the dates of arrival and departure of a ticket span a weekend (Saturday and Sunday). If the stay in Atlanta lasts more than 21 days, the discount is increased to 30%. A one-way ticket between Dallas and Atlanta (either direction) costs $250. How should the executive purchase the tickets?Set up this problem as an assignment problem and formulate this problem as LP model.Describe the plan for the trips.Hint:Use the code (city, date) to define the rows and columns of the assignment problem. For example: the assignment (D, 6) (A, 10) means leaving Dallas on July 6 and returning from Atlanta July 10 at a cost of $400. Please complete the following table then solve this problem as an assignment problem.(A,10)(A,31)(D, 6)$400300300400300300300(D, 28)A business executive must make the four round trips between the head office in Dallas and a branch office in Atlanta.Departure date from DallasReturn date to DallasMonday, July 6Friday, July 10Monday, July 13Wednesday, July 15Monday, July 20Friday, July 24Tuesday, July 28Friday, July 31The price for a round ticket from Dallas is $400. A discount of 25% is granted if the dates of arrival and departure of a ticket span a weekend (Saturday and Sunday). If the stay in Atlanta lasts more than 21 days, the discount is increased to 30%. A one-way ticket between Dallas and Atlanta (either direction) costs $250. How should the executive purchase the tickets?Set up this problem as an assignment problem and formulate this problem as LP model.Describe the plan for the trips.Hint:Use the code (city, date) to define the rows and columns of the assignment problem. For example: the assignment (D, 6) (A, 10) means leaving Dallas on July 6 and returning from Atlanta July 10 at a cost of $400. Please complete the following table then solve this problem as an assignment problem.(A,10)(A,31)(D, 6)$400300300400300300300(D, 28)

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Consider Live Happley Fields a small player in the strawberry business whose production has no indi Show more Consider Live Happley Fields a small player in the strawberry business whose production has no individual effect on wages and prices. Live Happleys production schedule for strawberries is given in the following table: Labor Output (Number of workers) (Pounds of strawberries) 0 0 1 18 2 34 3 48 4 60 5 70 Suppose that the market wage for strawberry pickers is $170 per worker per day and the price of strawberries is $12 per pound. On the following graph use the blue points (circle symbol) to plot Live Happleys labor demand curve when the output price is $12 per pound. Note: Remember to plot each point between the two integers. For example when the number of workers increases from 0 to 1 the value of the marginal product of for the first worker should be plotted with a horizontal coordinate of 0.5 the value halfway between 0 and 1. Line segments will automatically connect the points. At the given wage and price level Live Happley should hire (1 2 3 4 5) workers Suppose that the price of strawberries increases to $16 per pound but the wage rate remains at $170. On the previous graph use the purple points (diamond symbol) to plot Live Happleys labor demand curve when the output price is $16 per pound. Now Live Happley should hire (12345) workers when the output price is $16 per pound. Assuming that all strawberry-producing firms have similar production schedules an increase in the price of strawberries will cause the (demand for/supply of) strawberry pickers to (decrease/increase) Suppose that wages increase to $200 due to an increased demand for workers in this market. Assuming that the price of strawberries remains at $16 per pound Live Happley will now hire (12345) workers. Show less

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The post Consider Live Happley Fields a small player in the strawberry business whose production has no indi Show more Consider Live Happley Fields a small player in the strawberry business whose production has no individual effect on wages and prices appeared first on BEST NURSING TUTORS .

 

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