In 1989, Michael probably never imagined that his homemade, do-it-yourself fix for dehydration during long cycling races would evolve into the world’s premier hydration device for outdoor enthusiasts, soldiers, and law enforcement personnel. That is exactly what happened to the backpack, however. The first version, which used medical tubing to flow water from an intravenous drip bag that was insulated by a sock and strapped to the back of his shirt, was born as most inventions are— out of necessity. The special pack made it possible for to take in fluids while sitting upright without having to sacrifice speed by reaching down for a water bottle during a race. The packs gained fame during the 1991 Gulf War as extreme sports enthusiasts in the U.S. Special Forces carried their personal into combat during Desert Storm. Thereafter, the name would be forever associated with extreme performance and the U.S. Armed Forces. By 1995, Eidsen sold the company for $4 million. Its buyer, , introduced the first camouflaged models, and the packs continued to gain acclaim. In 1999, two years after buying his first CamelBak pack, cyclist Chuck Hunter left Lockheed Martin to join the upstart company in hopes of growing its military business. He promptly moved the company to the Sonoma Valley, built a research and development center, and leveraged his experience in the defense industry to launch a military-specific line of packs. Hunter partnered with DuPont to help develop the Low Infrared Reflective (LIRR) system. LIRR applies specially developed materials to a pack’s compartments, buckles, and straps to shield soldiers from enemy detection systems. As advanced identification and kill technologies are increasingly being deployed on the battlefield, individual protection applications like the LIRR will be the camouflage of tomorrow. Other innovations include the WaterBeast reservoir, a fluid storage system that boasts 30 percent more rigidity than other packs on the market. The has the ability to withstand lengthy field engagements, aided by its silver-ion reservoir and tube linings that eliminate 99.99 percent of all fungus and bacteria in the water delivery system. The WaterBeast reservoir is now a standard feature on all packs, as is the company’s proprietary drinking nozzle, or bite valve, which must withstand 10,000 compressions to guarantee it will last through three years of combat use. Another first is its CBR 4.0 pack system, which is specially designed to perform under chemical or biological weapons attack. The CBR 4.0 took five years to develop, and like all military and law enforcement products, it was created to meet the specific requests and requirements of the target market. Since its introduction in 2005, the U.S. Special Forces, New York Police Department, U.S. Secret Service, Department of Health and Human Services, and a myriad of HAZMAT, law enforcement, and government agencies from around the world have adopted and deployed the CBR 4.0. Though specializes in offering extreme performance packs for the military, industrial, and professional markets, it also sells a variety of products for hunting, extreme sports, recreational, and “light” law enforcement applications. Having claimed more than 90 percent of the military market for hydration packs, product manager Shawn Cullen likens to Kleenex: “Everyone calls a hydration system a ,” he says. Ironically, the company’s biggest customer is its biggest competitor. While it continues to use , the U.S. Army is working with a former supplier to develop its own version, most likely in an attempt to reduce costs. At prices up to $200 for combat-ready systems, one thing aren’t is cheap. But then again, neither is itself. Its strong product lines, history of innovation, secure strategic relationships, and dominance in government and institutional markets drove its value to over $200 million when investment bank Bear Stearns Company bought the outfit from in 2003—not bad for a product that started life as an intravenous fluid bag wrapped in a sock.26 Questions 1. Discuss how business relationships and strategic partnerships have helped to increase the value of products and the business itself. 2. What type(s) of business market customers does CamelBak sell to? 3. Review the types of demand that most influence business markets. Which ones do you think are most important for to consider in its marketing strategy? Why? 4. What type of business product is a backpack?

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Final Lab Report

You are required to write a complete laboratory report that covers all three experiments for “Lab 2: Water Quality and Contamination,” using knowledge gained throughout the course. To begin, download the Final Lab Report Template and utilize this form to ensure proper formatting and inclusion of all required material. Additionally, view the Sample Final Lab Report before beginning this assignment, which will illustrate what a Final Lab Report should look like. You must use at least four scholarly sources and your lab manual to support your points. The report must be six to ten pages in length (excluding the title and reference pages) and formatted according to APA style. For information regarding APA samples and tutorials, visit the Ashford Writing Center, located within the Learning Resources tab on the left navigation toolbar.

The Final Lab Report must contain the following eight sections in this order: Title Page – This page must include the title of your report, your name, course name, instructor, and date submitted. Abstract – This section should provide a brief summary of the methods, results, and conclusions. It should allow the reader to see what was done, how it was done, and the results. It should not exceed 200 words and should be the last part written (although it should still appear right after the title page). Introduction – This section should include background information on water quality and an overview of why the experiment was conducted. It should first contain background information of similar studies previously conducted. This is accomplished by citing existing literature from similar experiments. Secondly, it should provide an objective or a reason why the experiment is being done. Why do we want to know the answer to the question we are asking? Finally, it should end with all three hypotheses from your Week Two experiments. These hypotheses should not be adjusted to reflect the “right” answer. Simply place your previous hypotheses in the report here. You do not lose points for an inaccurate hypothesis; scientists often revise their hypotheses based on scientific evidence following the experiments. Materials and Methods – This section should provide a detailed description of the materials used in your experiment and how they were used. A step-by-step rundown of your experiment is necessary; however, it should be done in paragraph form, not in a list format. The description should be exact enough to allow for someone reading the report to replicate the experiment, however, it should be in your own words and not simply copied and pasted from the lab manual. Results – This section should include the data and observations from the experiment. All tables and graphs should be present in this section. In addition to the tables, you must describe the data in text; however, there should be no personal opinions or discussion outside of the results located within this area. Discussion – This section should interpret your data and provide conclusions. Discuss the meanings of your findings in this area. Was your hypothesis accepted or rejected, and how are you able to determine this? Did the results generate any future questions that might benefit from a new experiment? Were there any outside factors (i.e., temperature, contaminants, time of day) that affected your results? If so, how could you control for these in the future? Conclusions – This section should provide a brief summary of your work. References – List references used in APA format as outlined in the Ashford Writing Center.

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Is digital marketing a force for good or evil? Use academic references and practical examples to critically address this question.

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In this course, you have learned that social policies are formulated to solve social problems considered important by a mass of voters, media, and political actors. Social policy is but one solution to the problem—not necessarily the most rational, effective, or socially just. Social policies are human creations and, as such, can be changed. In this paper you will analyze a social policy as a tool for social justice. Research one social welfare policy using your textbook, the Argosy University online library resources, and the Internet. Analyze the policy and address the following: The social problem addressed by the policy 1. What is/are the problem/s to be solved in the most fundamental terms? 2. What is the history of the problem/s in the United States? 3. What are the various theories about the causes of the problem/s? Based on this, what do you think is/are the most important causes/s of the problem/s? The policy objectives, value premises, expectation, and target populations 1. Policy objectives—overt and covert objectives: What are the stated objectives of the policy? In your judgment, what are the covert objectives of the policy? 2. What are the values underlying the policy objectives? What values are revealed by the overt and covert objectives? 3. What did the policymakers expect would be the result of the policy? 4. Target segments of the population at whom policy is aimed: Discuss the direct target of the policy in terms of size and other demographic characteristics. Who are the indirect targets of the policy? Effects of the policy 1. Intended effects: What effects did the lawmakers intend? 2. Unintended effects: What effects did the lawmakers not foresee? 3. Distinguish between short-range (less than five years) and long-range (over five years) effects of the policy. Implications of the Policy 1. Changes in the distribution of material resources: Are there any changes to the distribution of material resources, including income and other tangible benefits, as a result of the policy for direct or indirect target groups? 2. Changes in distribution of services, rights, and statuses: Are there any changes in services, rights, or statuses as a result of the policy? Alternative Policies 1. What alternative policy/policies would more effectively address the social problem discussed in the policy analysis while advancing social justice? Write a 4–6-page paper in Word format. Apply APA standards to citation of sources. Make sure to include research in addition to the textbook from credible, scholarly sources. Use the following file naming convention: LastnameFirstInitial_M5_A1.doc.

Assignment 1 Grading Criteria Maximum Points What is/are the problem/s to be solved in the most fundamental terms?

What is the history of the problem/s in the United States? 32

What are various theories about the causes of the problem/s? Based on the theories selected, what do you think is/are the most important causes/s of the problem/s? 28 Policy objectives—overt and covert objectives: What are the stated objectives of the policy? In your judgment what are the covert objectives of the policy? What are the values underlying the policy objectives? What values are revealed by the overt and covert objectives? 28 What did the policymakers expect would be the result of the policy? 28 Target segments of the population at whom policy is aimed: Discuss the direct target of the policy in terms of size and other demographic characteristics. Who are the indirect targets of the policy? 28 Intended effects: What are the effects that lawmakers intended? Unintended effects: What are the effects that the lawmakers did not foresee? Distinguish between short-range (less than 5 years) and long–range (over 5 years) effects of the policy. 36 Changes in the distribution of material resources: Are there any changes to the distribution of material resources, including income and other tangible benefits, as a result of the policy for direct or indirect target groups? Changes in distribution of services, rights, and statuses: Are there any changes in services, rights, or statuses as a result of the policy? 28 What alternative policy/policies would address the social problem discussed in the policy analysis more effectively while advancing social justice? 28 Written Components: Organization (16) Usage and mechanics (16) APA elements (24) Style (8) 64 Total: 300

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