Lesson 1: Marketing, A Macro Perspective

Discussion Question 2 (26 points)

Upon completion of the Required Readings, write a thorough, well-planned narrative answer to each of the following discussion questions. Rely on your Required Readings and the Lecture and Research Update for specific information to answer each discussion question, but turn to your original thoughts when asked to apply, evaluate, analyze, or synthesize the information. Appropriately cite all resources used to answer the discussion questions and include an APA-formatted bibliography for each. Your Discussion Question responses should be both grammatically and mechanically correct, and formatted in the same fashion as the questions themselves. If there is a Part A, your response should identify a Part A, etc.

Organize a list illustrating how old economy business and marketing practices are changing. The list must include at least five (5) old practices and their modern day replacement. Give four (4) examples of how a new practice has been used in businesses. Relate whenever possible to your own first-hand knowledge and experiences. (26 points) (A 1½-page response is required.)

Lesson 2: Market Segmentation and Targeting

Discussion Question 1 (25 points)

Upon completion of the Required Readings, write a thorough, well-planned narrative answer to each of the following discussion questions. Rely on your Required Readings and the Lecture and Research Update for specific information to answer each discussion question, but turn to your original thoughts when asked to apply, evaluate, analyze, or synthesize the information. Appropriately cite all resources used to answer the discussion questions and include an APA-formatted bibliography for each. Your Discussion Question responses should be both grammatically and mechanically correct, and formatted in the same fashion as the questions themselves. If there is a Part A, your response should identify a Part A, etc.

Assume a business entity of your choosing is planning to introduce a new product or service. Construct a market research plan that shows five (5) steps that might be taken to determine the viability of the offering and methods for bringing it to market. Be sure to describe the business and the products or services being marketed. The steps should be discussed in a sequential manner illustrating how the plan progresses from one step to the next. (25 points) (A 1½-page response is required.)

Lesson 2: Market Segmentation and Targeting

Discussion Question 2 (25 points)

Upon completion of the Required Readings, write a thorough, well-planned narrative answer to each of the following discussion questions. Rely on your Required Readings and the Lecture and Research Update for specific information to answer each discussion question, but turn to your original thoughts when asked to apply, evaluate, analyze, or synthesize the information. Appropriately cite all resources used to answer the discussion questions and include an APA-formatted bibliography for each. Your Discussion Question responses should be both grammatically and mechanically correct, and formatted in the same fashion as the questions themselves. If there is a Part A, your response should identify a Part A, etc.

For the same business in Discussion Question 1, write five (5) close-ended and five (5) open-ended questions to be used in a questionnaire surveying the existing or potential marketplace. Underneath each question describe the purpose or rationale for asking the question. In addition state your method of administration for the survey and explain how it fits into one (1) or more components of the overall marketing decision support process that you discussed in the question above. (25 points) (A 1½-page response is required.)

Lesson 2: Market Segmentation and Targeting

Activity 2: Marketing Self-Segmentation (100 points)

You must cite all resources used and include an APA-formatted bibliography. Your Activity responses should be both grammatically and mechanically correct, and formatted in the same fashion as the Activity itself. If there is a Part A, your response should identify a Part A, etc.

Each of us fits different points within a plethora of marketing segmentation schemes. You have now been exposed to VALS categories, to LOHAS and BOBOs, to definitions of major US social classes, to identity marketing, and to demographic and psychographic modes of classifying clusters of buyers. You have also learned the key elements of a variety of market segments (target markets). Based upon the knowledge gained from your test, selected readings and course lecture, respond to the following. (100 points) (A 2-page response is required for the combination of Parts A and B.)

Part A List four (4) market segments (target markets) into which you fit.

Part B Discuss completely each of the four (4) market segments. Include descriptors such as demographics, lifestyle, and usage behaviors for each.

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This assignment is separate from the journals you have produced earlier. You are expected to write a thoroughly analysed report on the following.
The Chief Executive Office and Chief Information Officer was impressed by analysis of the current issues the organisation is facing and the recommendations you provided. They would like you to explore the solutions a little further by analysing how to potentially adopt some of your digital innovation recommendations into the organisation. They are interested in understanding which technology needs to be adopted, how it can be integrated, any structural or managerial changes which are needed and how to build digital trust within the community and market place. The organisation does not have a lot of additional capital and as such requires a detailed cost benefit analysis to be performed and kpi’s to be identified to ensure the digital innovation is being integrated in an efficient and effective manner.

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Create a 5-7 slide PowerPoint presentation on the human resource functions within an organization that focuses on global expansion. Also, write a 2-3 page paper explaining how these functions can help to achieve organization success, while operating globally. Use APA format. Do not use Wikipedia •All sources used must be cited both within the text and in a references section at the end of the lecture (use APA conventions for citing) •No more than 20% of the entire piece can be in quotation •Must be proofread and edited for errors

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Because social psychology is interested in the behavior of individuals in social situations, its theories and concepts are of great interest outside the field of psychology. The five application modules presented in your textbook illustrate how research findings from social psychology are used in other professional areas.
For this assignment, you will apply theories and concepts from social psychology to address a concern in a professional field other than psychology. Your first step is to choose a topic area from among one of the following:

Module A – Applying Social Psychology to Consumer Behavior.
Module B – Applying Social Psychology to Health.
Module C – Applying Social Psychology to the Workplace.
Module D – Applying Social Psychology to Law.
Module E – Applying Social Psychology to the Environment.

Your next step is to identify a concern or issue you would like to try and solve. Some examples might include:

The relationship of social media to overuse of credit in consumer spending.
The relationship of jury size to accuracies and inaccuracies in jury perceptions.
Inaccuracies in eye-witness testimony.
The relationship of time poverty to perceptions of stress.
Obstacles to change in a specific social concern:

Promoting healthy behaviors.
Promoting self-protection from abuse.
Intervening in drug abuse.
Other.

The relationship of work attitudes to job performance.
The effect of performance reviews on employee socialization.
The relationship between violent content in music lyrics and adolescent social behavior.
Barriers to overcoming a specific environmental problem such as:

Noise.
Pollution.
Excessive use of resources.
Other.

Keep in mind that these are just some examples. You may use one of these issues or concerns, or you may find another one of interest. If you have a topic in mind but are not sure if it is appropriate, please contact your instructor for approval.
The next step is to identify the theory (or theories) and concepts that you will use to define the problem in social psychology terms. Be sure you use theories and terms from social psychology for this assignment, rather than theories and terms from other areas of psychology, such as developmental psychology. Use any of the theories and concepts you have learned during this course, either from your textbook or from other professional sources, that you feel are relevant to the problem and to developing solutions. For example, the false consensus effect may apply when examining errors in jury decision making and ways to improve decision making.
The final steps are to locate appropriate resources and write your assignment. Locate and use a minimum of three resources to support your work. At least two of your resources must be original scholarly research studies on the topic.
Now, write your assignment. Be sure you include the following:

Provide background information from your resources to help you establish a foundation for the topic.
Present the research findings from your articles, and describe the research methods used in the studies.
Explain potential interventions or solutions that can contribute to a resolution of the issue or concern.
Analyze any ethical considerations relevant to the topic and to implementation of your recommended intervention or solution.

Assignment requirements:

Your completed assignment should be 4–5 pages in length (no more than 6 pages, please), not including a title page, abstract, and reference page. You may wish to use the Argument Analysis Worksheet located in the Resources to help you summarize the research findings and understand the position(s) of the author(s).
Use references from at least three resources.
Be sure to follow APA (6th edition) guidelines for format and style.
Use Times New Roman font, 12 point.
Double-space your paper.
You are required to submit your assignment to Turnitin. You do not need to submit the report with your assignment.

Refer to the Social Psychology Application Scoring Guide to ensure that you meet the grading criteria for this assignment.
Note: Your instructor may also use the Writing Feedback Tool to provide feedback on your writing. In the tool, click the linked resources for helpful information.
ePortfolio: You are encouraged to save this learning activity to your ePortfolio.
Resources

Social Psychology Application Scoring Guide.
Capella Undergraduate Online Writing Center – APA Citing and Referencing.
Turnitin.
ePortfolio.
Writing Feedback Tool.
APA Paper Template.
Argument Analysis Worksheet.

ORIGINAL WORK, APA STYLE, DUE 3/10/2018

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