Marketing Mix

Price, product, promotion, and place are known as the four Ps of marketing.

The combination of the four Ps used for the purpose of marketing product is known as the marketing mix. For this paper, you will be creating your own marketing mix. Specifically, you will complete the following:

• Choose a tangible product with which you are familiar, and describe why this product is of interest to you.
• Describe, in your own words, the characteristics of each element of the marketing mix (price, product, place, and promotion) as they apply to your selected product.
• Discuss why each of the 4 P decisions would be important when marketing your selected product.

Your assignment should be 3–4 pages in APA format.

Submitting your assignment in APA format means, at a minimum, you will need the following:

• Title page: Remember the running head and title in all capital letters.
• Abstract: This is a summary of your paper, not an introduction. Begin writing in third-person voice.
• Body: The body of your paper begins on the page following the title page and abstract page, and it must be double-spaced between paragraphs. The typeface should be 12-pt. Times Roman or 12-pt. Courier in regular black type. Do not use color, bold type, or italics except as required for APA level headings and references. The deliverable length of the body of your paper for this assignment is 3–4 pages. In-text academic citations to support your decisions and analysis are required. A variety of academic sources is encouraged.
• Reference page: References that align with your in-text academic sources are listed on the final page of your paper. The references must be in APA format using appropriate spacing, hang indention, italics, and upper- and lower-case usage as appropriate for the type of resource used. Remember, the reference page is not a bibliography, but it is a further listing of the abbreviated in-text citations used in the paper. Every referenced item must have a corresponding in-text citation.

Organizations are susceptible to an array of crises. There are different types of threats with no “one way” to manage them. This reality presents multiple business challenges to those in leadership positions. Each manager is responsible for managing risks within their own sphere of operations and area of responsibility. To this end, one must understand that crisis leadership is a process. For this assignment, you are required to identify a business crisis issue that interests you and develop a report.

Directions:

Address the following in your report:

• Identify and describe a business crisis situation and the main leaders involved. It could be one that you have experienced or have read about. Be sure to include a discussion of ethical implications.
• Assess the strengths, weaknesses, opportunities, threats, and industry trends (SWOTT) the company faced while its leaders were managing the crisis.
• Assume you are a leader; recommend ways you could ensure that you have a clear view of risks across the organization in regard to the given scenario.
• Identify a risk management process you would employ to mitigate risks in regard to the given scenario along with a rationale (utilize contemporary and classical leadership theories in support).
• Recommend what you would do to ensure the risk management process is working the way you expect in regard to the scenario.
• Describe ways to identify and manage uncertainties in a complex corporate environment (utilize contemporary and classical leadership theories to support your argument).

Utilize at least three scholarly sources (in addition to your textbook) to complete your research, referencing the sources within the text and at the end in a reference list.

Write a 6–8-page report in Word format. Apply APA standards to citation of sources.

” Please respond to one (1) of the following, using sources under the Explore heading as the basis of your response:

•Write for one (1) minute using the stream of consciousness writing method (Note: You may also type it offline and copy it within this discussion thread). Then, first explain what stream of consciousness method is (provide references).  Describe your experience and your reaction to what you wrote. Of the samples of the stream of consciousness technique given in this week’s chapters, determine which you prefer and explain the reasons why. Use a concrete example from the textbook, summarize it in your own words, and tell us concretely about your impression after reading it.

•

•Of the various authors, artists, and musicians who participated in the Harlem Renaissance, identify the person whose autograph you would most want, and explain the reasons why. Tell us a bit about this person: when and where did she or he live, what is she/he famous for, etc. Provide one (1) example that illustrates the reason why you selected the person that you did.

Explore:

Streaming Live

•Chapter 35 (pp. 1163-1166); Chapter 36 (p. 1189), stream of consciousness – background and samples

•Method and exploration of stream-of-consciousness writing at  http://dversepoets.com/2012/05/24/stream-of-conscousness-writing/

•Writing a stream: http://thewritepractice.com/stream-of-consciousness/

 and http://literarydevices.net/stream-of-consciousness/

Harlem Renaissance

•Chapter 36 (pp. 1172-1180); review the Week 8 “Music Folder”

•Website and video at http://www.history.com/topics/harlem-renaissance

Market Structure

You have been hired as a consultant by your local mayor to look at the various market structures. Your role is to provide analysis and answers to these important questions that will help the mayor understand the structures of many of the businesses in his city:

1. Describe each market structure discussed in the course (perfect competition, monopolistic competition, oligopoly, and monopoly) and discuss two of the market characteristics of each market structure.
2. Identify one real-life example of a market structure in your local city and relate your example to each of the characteristics of the market.
3. Describe how high entry barriers into a market will influence long-run profitability of the firms.
4. Explain the competitive pressures that are present in markets with high barriers to entry.
5. Explain the price elasticity of demand in each market structure and its effect on pricing of its products in each market.
6. Describe how the role of the government affects each market structure’s ability to price its products.
7. Discuss the effect of international trade on each market structure.

Your paper will need to include a title page, a reference page, and in-text citations properly formatted according to the APA style guide. Also, your content should be eight to ten pages, which does not include your reference or title page. You will need to include at least five scholarly sources from the Ashford Library in your paper as part of your research to support your analysis.

Writing the Final Paper

The Final Paper:

1. Must be eight to ten double-spaced pages in length and formatted according to APA style as outlined in the approved APA style guide.
2. Must include a cover page that includes:
   1. Title of paper
   2. Student’s name
   3. Course name and number
   4. Instructor’s name
   5. Date submitted
3. Must include an introductory paragraph with a succinct thesis statement.
4. Must address the topic of the paper with critical thought.
5. Must conclude with a restatement of the thesis and a conclusion paragraph.
6. Must use at least five scholarly resources from the Ashford University Library.
7. Must use APA style as outlined in the approved APA style guide to document all sources.
8. Must include, on the final page, a Reference Page that is completed according to APA style as outlined in the approved APA style guide.
9. Must score 80% or better