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100 word response. Chicago style citing. Texbook: Jandt, F. (2004). Intercultural Communication:A Global Reader. Thousand Oaks, CA: Sage Publications Inc. “Nike’s Communication with Black Audiences,” Armstrong, Jandt pages 264-278

Marketing outside of your own culture can be difficult so its essential to make sure you design a product that reaches all cultures and at least is appealing to the majority of consumers. The influence of culture on communication strategies aimed at ethnic groups has long been realized by markets and advertising professionals (pp264 jandt). Nikes communication with Black Audiences was really helpful to read to when understanding the importance of this issue. An increase in the size and resources of the black consumer market has prompted many organizations to increase their understanding of the challenges of devising marketing communications to appeal to black consumers. Since advertising is one vehicle marketers use to convey information about their products, its key to use certain images, words, cues etc to gravitate to the consumer. I learned in this article that advertising around these ideas builds consumers an promotes sales. Effective communication is largely dependent on shared values! Each individual has cultural software that imparts on their thoughts and behaviors and there’ a way to influence people with this upon purchasing.

References

Jandt, F. (2004). Intercultural Communication:A Global Reader. Thousand Oaks, CA: Sage Publications Inc.

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100 word response. Chicago style citing. Articles uploaded for use if needed.

Lego Article: http://www.huffingtonpost.com/2013/01/24/lego-racism-star-wars_n_2541369.html?utm_hp_ref=business

Ad in Thailand: http://www.huffingtonpost.com/2013/01/24/ikea-transgender-ad-thailand-offends-group-video_n_2540884.html

The case study article really brought to light for me the ways in which we can communicate the same thing and the same ideas, but do it in a way that is more culturally meaningful to our target group. I was particular struck by Harkness-Regli’s assertion that “professional communicator’s invention is not content focused as much as it is adaptation focused. (as cited in Melton, 2009, p.234) The meaning I took away was that in developing communication materials multi-culturally, it is not so much about putting out a certain product, but about changing your communication style to fit each group. It really got me to thinking about the cultural communication styles of the groups I will be working to sell to. For example, when I am selling furniture to my Brazilian demographic, I will need to keep in mind which forms of media speak most to them. Do I want to use a more visually exciting ad campaign, or do I want to focus on upbeat language, or informative language? I’m not sure, but I will need to figure it out.

The stories about the companies whose ad campaigns have sparked debate about their values and possible bias’s really got me thinking as well. When we are speaking to another culture, it might be very easy to let our own prejudice leak through, even if we are not aware it exists. The Lego palace and figurines weren’t meant to be offensive, but they were. So we need to take a step back from our communications and make sure we aren’t saying more than we mean. With the Ikea controversy, we saw examples of two extremes in intercultural marketing that went too far. The ad in Thailand was meant to speak to a cultural norm, but because it was not handled in a culturally relevant way, it was offensive. Some jokes can only be told by an insider. On the other hand, IKEA compromised their own values to create woman-free advertising just so it would appeal to their foreign market. If you go too far from your own cultural values, you are likely to come off as pandering. The key, I think, is that we must carefully examine any material that we are presenting to a culture outside of our own to make sure that we are not going so far to be culturally relevant that we are making a mockery of their culture and ourselves.

Melton, Jr., J.H. (September, 2009). Going global: A case study of rhetorical invention, packaging, delivery and feedback collection. IEEE Transactions on Professional Communications. 52(3). 229-242.

I NEED HELP WITH MY PAPER PLEASE NO PLAGIARIZM AND PLEASE CITE MY PAPER AND PROVIDE REFERENCES.

Prepare a 1,050 word paper in which you discuss causes of psychopathology.

Address the following:

• Provide a brief overview of how culture is a factor determining the expression of psychopathology.
• Examine causes of psychopathology by using either the biopsychosocial or the diathesis-stress models.
• Explain the changes in society’s perception of psychopathology as a function of historical time period.

Cite at least two peer-reviewed sources.

Format your paper consistent with APA guidelines.

Imagine you are a Compensation Manager at a large service organization. Roughly 700 of your employees are paid the MWR (Minimum Wage Rate), which is presently $7.25 per hour. The CEO recently came to the CFO (your boss) in a highly excited state. He was upset, because he had learned that local legislators were preparing to propose an increase to the local MWR to $7.75. His frustration was obvious as he declared, “This will put us out of business!” 
The CFO wants you to prepare a brief that will make the CEO feel better. He wants you to hit all of the following areas: 
1. Changes in cost to the organization brought about should the legislation pass. 2. What legal issues arise if you opt to convert some minimum wage positions to positions that might not be subject to the FLSA? 3. What other HR strategies might be used to minimize cost? 4. Since the vast majority of your minimum wage workers are females, do you have any discrimination concerns? 5. What might this do to your competitiveness in the region? 6. Any additional issues you might want to raise that will calm the CEO. 
Your assignment is to submit that brief. 
Expect to take approximately 2-3 pages written in APA format (double-spaced, 12-point font) to complete this assignment. Your work will be graded on completeness, clarity, originality, interest, APA format, grammar, and spelling and punctuation.  

TOPIC: Any topic that makes an argumentive essay…. must have a theisis statement, body and conclusion which you already know lol. 

3 Pages

MLA Format

You will be crafting an argumentative essay. There are no topic restrictions. You have absolute freedom. You can tackle a local, state, federal, or international issue. You can write about social, cultural, political, and/or economical issues.  However, be sure you take a clear angle/position.  The broader your argument, the longer the text.

The essay does have some minimum requirements:

•  Integrate a minimum of four credible sources.

An “Exceptional” Essay (64 to 75pts):
(all expectations must be met)

• Crafts an engaging introduction that contextualizes (explains) the topic
• The title accurately captures the purpose of the essay
•  Articulately voices an argument in the thesis (an implicit thesis may be used).
• Writes with vivid detail in supporting the argument.  Every single claim is strongly supported with concrete evidence from a credible source.
• Substantiates (proves) the thesis with intelligent analysis. The analysis is completely developed, and it connects clearly to the thesis.
• Organizes the essay effectively; there are no digressions (talks about an issue unrelated to the argument) and no blending of topics
• No grammar or usage errors surface
• MLA format is followed
• All sources are properly cited and integrated in-text and in the work cited page.

A “Satisfactory” Essay (53 to 63pts):
(all expectations must be met)

• Crafts an engaging introduction that contextualizes the topic
• A clear argument surfaces in the thesis
• Substantiates (proves) the thesis with intelligent analysis
• The paper is filled with concrete evidence and support to back any claims/arguments
• Organizes the essay effectively; there are few digressions and almost no blending of topics
• A couple of grammar or usage errors may surface–but none that affect the meaning of the sentence
• MLA format is followed
• All sources are properly cited and integrated in-text and in the work cited page.

An “Unsatisfactory” Essay (53 or less pts):
(any of the following deficiencies could result in this grade; key errors are in red)

• Introduction is too broad and fails to contextualize the topic
• No central meaning or argument is articulated in the thesis
• The sources are incorrectly documented: in-text or in the work cited page
• The essay is heavily deficient in either description or analysis
• A limited number (or lack) of credible sources are integrated.
• The essay lacks organization. Topics are blended or the paper digresses often (talks about an issue unrelated to the argument) 
• Grammar and usage errors compromise the meaning of the sentences and take away from your credibility (sentence fragments)
• MLA format is not followed